Toyota USA has come under fire after it released an image of a £27,000 off road vehicle alongside a rather disappointing looking 'mountain bike' with the caption 'Our Ideal Adventure'.
The advert showed a Toyota 4Runner next to a mountain biker on an extremely cheap looking bike, which people suggested might have been picked up from Walmart for around $100 (£70).
People were quick to point out that for most mountain bikers an ideal adventure would feature a significantly more expensive bicycle, perhaps at the expense of a slightly cheaper vehicle...
Social media users offered some alternative captions for the image while suggesting the advertising team behind the picture could have used a slightly more 'robust' bicycle...
One man, Danny Tarr, commented: "When you spend all your money on a 4Runner so you can only afford a $100 bike."
Another, Ryan Rodriguez said: "An adventure would be riding that bike anywhere but a sidewalk... The Toyota may last 300,000 miles, that bike will last 3."
People also commented on the fact that even the cyclist's kit appeared to cost more than the fragile looking bike - which seems to be ever so slightly too small for the rider.
One user said: "Imagine spending $40k plus on a 4runner, $300 on a kit, and heading to Walmart for your bike."
Another added: "Looks like the global bike shortage strikes again."
Meanwhile, others took aim at the social media team behind the image, with Will Stewart asking: "Is there a potato that is running your marketing department now?"
Toyota is not the only car manufacturer to have missed the mark recently when it comes to its social media posts.
Mercedes came under heavy criticism for this since deleted post which showed the dazzling array of screens inside its new S-Class range...
Have to agree about reviewing the footage as what att he time seems close can be very different on camera and thats what a court will see. it does...
Shock as £500k Ferrari SF90 crashes head-on into row of parked cars in Halesowen...
Cast is very brittle
What could be could be causing this flooding, is it the blocked drains? No, it's definitely that line of white paint near the side of the road!
I've not bothered to read the comments under the JV Emergency vehicle tweet but I guarantee there would be so many of them stating that without the...
This. Everybody needs a bike they're willing to leave locked outside the pub without worrying about losing it.
Might not be disingenuous at all. As I learned on road.cc "road safety expert" means "expensive self-publicist lawyer"....
Come on, Chris, I think you are smarter than this, and can do better....
By his logic on overtaking bikes they'd have to wait there forever - even if you could see the other lane was clear for miles ahead - until there...
Don't advertise and the trade will go elsewhere.