Civerinos Slice has been named Cycling Scotland’s Business Champion of the Year. The Edinburgh pizzeria refuses to serve drivers who park in the pop-up cycle lane outside and also offered a 10% discount to anyone who arrived by bike.

Cycling Scotland said Civerinos Slice, “showed courage and leadership by embracing the pop-up infrastructure during the Covid-19 pandemic, when many other companies could only see the downsides.”

The position was welcomed by many.

The efforts to deter people from parking in the bike lane were then followed by a discount for anyone arriving by bike.

This was also well received.

Cycling Scotland said: “Civerinos Slice bravely made a very public pro-cycling statement that they wouldn’t serve anyone parking in the cycle lane outside their shop.

“A lot of other businesses had a negative reaction to the new pop-up infrastructure, but Civerinos Slice’s attitude was a shining example of how businesses can benefit from increased numbers of cyclists and pedestrians.”