Civerinos Slice has been named Cycling Scotland’s Business Champion of the Year. The Edinburgh pizzeria refuses to serve drivers who park in the pop-up cycle lane outside and also offered a 10% discount to anyone who arrived by bike.
Cycling Scotland said Civerinos Slice, “showed courage and leadership by embracing the pop-up infrastructure during the Covid-19 pandemic, when many other companies could only see the downsides.”
to try and protect cyclists and pedestrians at the Forrest road junction to try and stop people parking on the pavement & bus lane. We have encouraged our neighbours to do the same. Stay safe.. be nice... eat pizza x pic.twitter.com/ZN7iN050wq
— Civerinos Food Club (@civerinos_slice) July 3, 2020
The position was welcomed by many.
You guys are the best..... we’ll keep at it if you all keep being so rad and supportive 🤜🍕🤛 pic.twitter.com/RkipVMxrwd
— Civerinos Food Club (@civerinos_slice) July 6, 2020
The efforts to deter people from parking in the bike lane were then followed by a discount for anyone arriving by bike.
This was also well received.
Finally, an example of how businesses benefit from making streets safer for people. Pleased to see yesterday that @civerinos_slice getting good business from (socially distanced) cyclists, recognising they welcome them (altho' 10% discount for cyclists probably helps also!) pic.twitter.com/JnY8747gRj
— Citizen of Edinburgh (@mark_lazarowicz) July 5, 2020
Cycling Scotland said: “Civerinos Slice bravely made a very public pro-cycling statement that they wouldn't serve anyone parking in the cycle lane outside their shop.
"A lot of other businesses had a negative reaction to the new pop-up infrastructure, but Civerinos Slice’s attitude was a shining example of how businesses can benefit from increased numbers of cyclists and pedestrians.”