Israel Start-Up Nation sports director Cherie Pridham says she hopes to help new signing Chris Froome win a fifth Tour de France title, and has also reflected on the reaction to her ground-breaking appointment as she became the first woman to secure such a role at a UCI WorldTour team.
Her new role will see Pridham link up with four-time Tour de France winner Chris Froome, who joins Israel Start-Up Nation next week from Ineos Grenadiers and is aiming to win the race for the fifth time.
> Chris Froome leaving Team Ineos to join Israel Start Up Nation from next season
Froome missed last year’s race through injury, and was not selected for this year’s race as his recovery continued.
He rode the Vuelta a Espana, a race he has twice won, but finished 98th overall.
“We are all working with him very carefully and making sure he gets back to full health and back to the Chris Froome we all love and hopefully we can get a fifth Tour title for him,” said Pridham, speaking on BBC World Service’s Sport Today.
“My personal aim this season is to get into the rhythm of the WorldTour and if I could deliver a race win at some stage this season that would be the icing on the cake,” she continued.
Pridham, who herself rode eight editions of the Tour de France Féminin in her racing days – said that she had been flooded with messages of support and confessed that she found it “a bit overwhelming.”
She said: “I assumed the news would be around for a day or two – it's been bonkers to try and accept all the attention.
“But I'm starting to realise the significance of the position I've been given.”
The appointment sees the 49 year old, who has spent the past decade as team manager, then owner, on the UCI Continental circuit move up two tiers to the top rank of the sport, and the first woman to be sports director of a men’s team at that level since the UCI WorldTour was launched.
> Cherie Pridham becomes first female directeur sportif in men's WorldTour
“A handful of messages stood out and one in particular from a 14-year-old Spanish girl thanking me for the opening the doors for her, because her dream is to be a sports director for the men's Movistar team,” she revealed.
“I've had so many messages that have made me sit up and think I do have a role to play in terms of leading the way for the next generation and hopefully quickly and we see more and more women involved in the sport,” Pridham added.
I'm thinking of a pair of machine guns duct taped to the sides of the top tube
Oh. Never mind. May you have success in your journey to become a better person.
Did anyone see WE11 and WE12? If Burgos-BH used/uses more Shimano groups than the FSA........and they are thinking of a group 13?? when? next...
The title of the article accurately reflects the content and purpose of the piece, and it is not about bullying Zwift or targeting a specific...
Just disgusting.
So it's good, except for how it's leaky and loose, two pretty fundamental issues? Sounds like a great use of £50
It'd be great if they gave some indication of peak times when people are booking. It benefits everyone if they don't all turn up at once.
Bonkers rail travel with 28 tickets...
Fem was superb....
...they're writing nonsense or sporting an excellent pair of bib shorts from either Lusso, www.lusso.bike/products/perform-gel-bib-shorts or...