Canyon has announced it will be cutting up to 320 jobs as it “aims to reduce complexity and simplify processes” in its business.
The company made the announcement to staff and said the redundancies would be split between its sites in Amsterdam and Koblenz. The news arrives two weeks to the day after founder and CEO told the Financial Times that “the best is still ahead of us” despite falling sales and a 43 percent drop in the company’s valuation.
Roman Arnold added that the business had become “a bit bureaucratic” but that he was bullish that sales projections could reach €1 billion by 2030. Accounts published in June 2025 showed the company’s revenue had remained static, just shy of €800 million but that the holding company’s share valuation had decreased from €460 million in 2023 to €261 million.
In a statement first shared by Bikeradar, Canyon said: “After years of rapid growth, the company is now responding to a fundamentally changed market environment and is strategically adapting its organisational and cost structures to ensure long-term innovation and competitiveness.”
Arnold was quoted as saying, “We are now laying the foundation to regain our operational power and strengthen our position at the top of the bicycle industry.
“Canyon is a close-knit community, united by a passion for cycling. It is therefore particularly painful that we have to part ways with valued colleagues. That makes it all the more important to me to navigate this process as responsibly as possible.”
Following Arnold’s comments to the FT, a spokesperson for Canyon told road.cc that “efficiency measures” meant “serving our customers with excellent quality, best-in-class products with a reputation for innovation, performance, reliability and outstanding price-performance, made possible through efficient, effective processes and our direct-to-consumer business model”. No mention was made of further job cuts.
Announcing the redundancies, Canyon cited the cycling industry’s “consolidation” following the Covid-19 pandemic boom in sales as leaving the company needing to “reduce complexity and simplify processes.” Downgraded economic forecasts, geopolitical tensions and US-imposed tariffs were also blamed for the job losses.
The downturn has not been limited to Canyon, who Arnold had predicted were better placed for the future due to their direct-to-customer sales model. Giant reported that its profits had fallen by 66 percent to August 2025 following months of declining revenue.
The downturn in the bike industry has coincided with an overinflated market during the pandemic. The days of Canyon reducing its standard pricing of several models due to better exchange rates, shipping costs and customs charges, feel a long time ago.
5 thoughts on “Canyon axes up to 320 jobs as part of “continued consolidation”, two weeks after claiming business not in crisis”
Nothing says “close-knit
Nothing says “close-knit community” quite like laying off 320 people despite claiming no crisis two weeks earlier.
When a company lays off 20%
When a company lays off 20% of its manpower, it aims to cut direct costs and please shareholders.
Their prices in the US aren’t
Their prices in the US aren’t that great any more. Spare parts are non existent. Same size handlebars on all models. Old groups. Next to no support. When the DT Swiss wheel recall happened after I had just bought my 3rd Canyon they made it clear that it was my problem not theirs. I returned the bike and will never buy from canyon again.
I have a Grizl that I bought
I have a Grizl that I bought back in 2021 and it’s a good bike for the price even though they trimed $500 off of it a year later. I’m searching for a new road bike and will not be buying from Canyon because the great price point just isn’t there anymore.
I’m also not a fan of their non-standard parts and the need to do upgrades out of the box if you want a riding position that isn’t for the racing crowd. I believe those 3 issues are part of the reason they have problems selling bikes these days.
Show me any direct to
Show me any direct to consumer brand except Rose that gives you the bang for the buck that Canyon does in terms of raw hardware.
When you buy from them you know what you’re getting into: a very good bike at the price but with limited support and no customisation. Can’t deal with that and don’t know how to do basic maintenance yourself? Get another brand and pay up for full service.
I owned a Grail until it got stolen a couple of years back and can’t complain. Maintenance required dropping it off at one of their service centers but even during Covid it was handled well.