Best Amazon Prime Day cycling deals live blog: Shokz OpenMove headphones down to £55; 20 High5 gels just £9.49; Gorewear bibs for £46; a Nespresso machine for just £89; 45% off Muc-Off bike cleaner; Cateye 150 rear light just £16.49 + more

Thankfully the days of physically fighting for TVs at the shops are mostly a thing of the past at big sales events; ironically because there seems to be so many of them nowadays that there's little point, as there are bargains to be had year-round. 

Take this July Prime Day, for example. It's running for a whole three days this week, and there will be another one in October, and then Black Friday, and Cyber Monday etc etc... but if there's a cycling thing you have your eye on and it's cheaper during this Amazon sales event, you might as well take advantage. 

As usual, we'll only show you deals that we're confident are the best around currently, and if The Bezos is telling fibs about any Prime Day deals being the best prices when you can actually find them cheaper elsewhere, we'll point you to the better offer. We'll keep adding deals over the three days, and round up our top deals of the day at the top of the page as more come through. You'll need an Amazon Prime Membership to take advantage of the deals, but you can always just sign up for a free trial and sack it off afterwards if there's just one or two things you've got your eye on. 

Capiche? Let the capitalism commence! 

5 litres of bike-cleaning goodness from Muc-Off is now available for £19, down from the RRP of £34.52. That's a mega 45 per cent discount. Be warned, you'll have one less excuse for not cleaning your bike though, but then again if it gets you into a positive habit of giving your pride and joy the once over more regularly then that's probably for the best. Spend more time cleaning your bike, less time and money down the road when things don't wear out as quick. That's the plan.

Grab 5 litres of Muc-Off bike cleaner for just £19

Originally priced at £99.99, Muc-Off’s Ultimate Bicycle Cleaning Kit is now available at 38% off.

For just £61.95, the kit includes 1L of nano tech bike cleaner, bio drivetrain cleaner, bike protect spray, a 50ml bio wet lube, an expanding sponge, brushes, a microfibre cloth, and a handy storage toolbox.

Get Muc-off's Ultimate Bicycle Cleaning Kit for £61.95, saving 38%

The Sony WF-1000XM5 Earbuds are wireless, bluetooth noise cancelling earbuds making them a great choice for getting in the zone for those indoor turbo sessions. 

They have a claimed battery life of up to eight hours and feature an IPX4 water resistance rating. 

Buy now for £170.05, down from £219

There are cheaper chain tools, but few with the hallowed reputation of this one from Park Tool. 

A favourite among road.cc staffers, the CT-3.3 will break almost any chain, feels great in your hands, and is built to survive a nuclear blast. 

Save 30% on Park Tool's CT-3.3 chain tool, down to £28.09

An OG in compact bike security, the New York Fahgettaboudit is usually approaching the £100 mark at other retailers - even with discounts - so this is the lowest price you'll find for it currently. 

Although it's not as grinder-proof as the latest generation of super heavy duty locks like Kryptonite's own New York Diamond, the Fahgettaboudit does have a Sold Secure Gold rating, and will resist bolt cropper attacks all day long. 

Buy the Kryptonite New York Fahgettaboudit Mini U-Lock for £89.69, saving 25%

The open-ear design of these wireless headphones allows you to listen to music or podcasts as you ride without traffic noise being blocked out. The OpenMove is the brand’s accessible way of trying bone conduction headphones and reviewer Steve Williams found they’re light, effective and comfortable. Check out our review here. 

The ergonomic wraparound design means they should stay put and work with helmets. The OpenMove also comes with a two-year warranty. 

Click here to grab a pair for £55, down from £79.95

If you're looking for a way to keep your pride and joy safe(ish) when locked up around town, a range of Kryptonite bike locks are discounted at Amazon this week. 

The Evolution Standard U-Lock for example, has a Sold Secure Gold rating and is now reduced to £47.69. It features 14mm hardened steel shackle and double deadbolt design, said to be "resilient to drilling, picking and twisting". 

Save 15% on the Kryptonite Evolution Standard U-Lock, just £47.69

Save 20% on the Standard Bicycle U-Lock w/4-foot Flex Cable, now down to £35.99

Save 15 % off the Evolution Chain Lock, now £58.79

Science in Sport's Beta Fuel is a favourite of the pros. Packing 40g of carbs into a single gel you can see why, two of these and you'll be set for an hour, although with the way pro cyclists fuel these days, they'll probably be aiming for three at the Tour de France.

For Prime Day you can get a 30-pack for £35.65... which is a fair bit more than 20 High5 gels for a tenner, but this is pro-level nutrition after all, and you are saving 30% off the RRP. The deal's best if you're happy with orange flavour, the strawberry and lime, and unflavoured packs a bit more expensive. Or just stick to jelly babies and Jaffa Cakes, your bank balance will thank you.

30 Science in Sport gels for £35.65

Yesterday we spotted a box of 20 gels for around the £13 mark... today, you can pick up 20 of these caffeinated raspberry flavoured gels for under a tenner. 

There's 23g of carbs in each packet, and various members of the road.cc team report that High5's gels are pretty easy on the stomach. If you prefer to use gels to get you through those big rides, might as well stock up! 

Get 20 High5 gels for just £9.49, saving a huge 67%

This degreaser from Muc-Off will keep your chain free from crud for a good while, and there's a significant saving to be had on it this Prime Day. 

Save 43% on 750ml of Muc-Off drivetrain cleaner

You can also get a litre of Muc-Off's Cleaner Concentrate for under £20 right now, although that's not a Prime Day deal. 

Save 34% on Muc-Off Cleaner Concentrate, down to just £19.67

Simple, compact, and useful — this Stanley folding hex key set covers all your standard metric sizes in one pocket-sized tool. Each key is clearly marked, chamfered for easy use, and folds neatly into the handle so you don’t lose half the set in your toolbox or saddlebag. While perhaps not Silca quality, it would make for a decent back-up set of general purpose Allen keys and/or for travelling. 

Down to £6.49 for Prime Day, it’s a no-brainer addition to any workshop or ride kit.

Grab this pocket Allen key set for less

If you’re the kind of cyclist who likes to wind down after a ride (or who just wants to show off their aesthetically cohesive personality), this dark silver bicycle wine stopper is probably already in your basket. And if not, why not?

It’s made from sturdy zinc alloy, fits most wine and champagne bottles, and comes in a neat gift box for birthdays, or that friend who “used to race seriously” but now spends more time working through their cellar than their FTP.

Even if it is destined for VecchioJo's next Don't Buy Me This Christmas gift guide, this is probably on the more useful end of the scale when it comes to cycling giftware tat.

Only £11 for this bike-themed bottle stopper

Tired of carting around a mini track pump the size of your arm? This clever little electric inflator from Airbank weighs just 93g, fits in a saddlebag or jersey pocket, and can inflate your road tyres up to 100psi — all without breaking a sweat (yours or the pump’s).

It’s fully rechargeable via USB-C, takes just 20 minutes to charge, and works with both Presta and Schrader valves. Airbank says it’s not designed for MTB or e-bike tyres, but for road bikes in need of a quick and accurate top-up, this is a handy bit of kit.

Get this pocket-friendly pump for £33.99

Cateye's Viz rear light is easy to use and super bright in its 150 lumen guise, and it's now down to just £16.49 for Prime Day. 

It weighs just 27g, delivering a powerful blast of light in flash and pulse modes and a very bright beam to get you seen on steady. It's also transparent, so there's loads of side visibility too. 

Get the Cateye Viz 150 for just £16.49, saving 45% off the RRP

Almost every YouTuber going can be seen with one of DJI's distinctive fluffy speaker units clipped to themselves nowadays, and for very good reason - it's easily the best mini mic we've ever come across, and the camera ain't half bad either. 

While the Action 5 did come out recently - receiving a 9/10 score from us - the fourth iteration comes with almost all of the bells and whistles, at way less than half the £405 price tag of the Action 5 with this Prime Day deal. We also called it one of, if not the best action camera available when we reviewed the Action 4, so you're saving a lot but missing out on very little. 

Get the DJI Osmo Action 4 Essential 4k Camera for just £165