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Proud to be a #bloodycyclist? Buy the jersey and tell the world

Jersey from Belgian brand Decca comes from same people behind #bloodycyclist website - there's a t-shirt and bidon too...

One positive thing to have come out of the Emma Way saga, besides the focus it has placed on the safety of cyclists and misconceptions on the part of some drivers about 'road tax' is that bike riders have reclaimed the #bloodycyclist hashtag for themselves – and now you can buy a jersey to proclaim that you are proud to be one.

The jersey, which costs £38, of which £5 will be donated to the East Anglian Air Ambulance, is from the same people who set up the #bloodycyclist website and Facebook page which aim to raise awareness “of the dangers cyclists face on a daily basis.”

The website and Facebook page were set up with the blessing of Toby Hockley, the cyclist knocked off his bike by Ms Way. The jersey is made by Belgian brand Decca, now also operating in the UK through Norwich based BottleSports, and which supplies Toby’s club, Iceni Velo.

According to #bloodycyclist, the now notorious ride in which Toby was knocked off his bike was his new jersey’s first outing, and Quinton Van Loggerenberg of Decca says: ““We are confronted every day with the results of aggression by roads users leading to accidents.

“Decca is delighted to work with #bloodycyclists to bring awareness and respect to ALL road users, making the roads safer for all.”

Also available are a t-shirt and bidon, and you can find details of all three items on the shop section of the #bloodycyclists website.

Simon joined as news editor in 2009 and is now the site’s community editor, acting as a link between the team producing the content and our readers. A law and languages graduate, published translator and former retail analyst, he has reported on issues as diverse as cycling-related court cases, anti-doping investigations, the latest developments in the bike industry and the sport’s biggest races. Now back in London full-time after 15 years living in Oxford and Cambridge, he loves cycling along the Thames but misses having his former riding buddy, Elodie the miniature schnauzer, in the basket in front of him.

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