Beijing gold medallists and Eddy Merckx confirmed to appear

With little over a month to go until the Cycle Show 2009 at London’s Earl’s Court, the event’s organisers have confirmed the names of some of the celebrities that will be attending the event, including a clutch of Olympic and World Champions and an appearance by one of cycling’s all-time greats.

Beijing gold medallists Victoria Pendleton, Nicole Cooke and Jamie Staff will be joined at the event by Dan, Gee and Rachel Atherton, who between them have won multiple 4-cross and downhill titles at national and world level, and current British 4-cross champion, Scott Beaumont.

The biggest name announced to date, however, belongs to an earlier generation – the great Eddy Merckx, winner of 11 Grand Tours, 3 World Championship Road Races and a host of classics including Milan-San Remo a record seven times.

The Cycle Show 2009 takes place from 9-11 October and is open from 10am-6pm on the Friday and Saturday, and from 10am-5pm on the Sunday.

Last year’s show attracted more than 20,000 visitors, and 2009’s event is set to be the biggest yet, with a massive variety of exhibitors, as well as test tracks, a seated arena, BMX street course, a showcase arena and a Cycling Store.

Tickets cost £11.50 for adults, but road.cc users who book using our special promotional code can get in for a tenner. To get your discount when buying tickets, visit www.cycleshow.co.uk/rcc - the ticket offer code is RCC, and the ticket price is £10.

For more information on the show, visit www.cycleshow.co.uk.

Born in Scotland, Simon moved to London aged seven and now lives in the Oxfordshire Cotswolds with his miniature schnauzer, Elodie. He fell in love with cycling one Saturday morning in 1994 while living in Italy when Milan-San Remo went past his front door. A daily cycle commuter in London back before riding to work started to boom, he's been news editor at road.cc since 2009. Handily for work, he speaks French and Italian. He doesn't get to ride his Colnago as often as he'd like, and freely admits he's much more adept at cooking than fettling with bikes.