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New TfL film celebrates London's love affair with the Boris bike (+ video)Barclays Cycle Hire video screengrab source TfL.jpg

New TfL film celebrates London's love affair with the Boris bike (+ video)

Flexibiliy, convenience and access to a bike in London all part of the draw for users
by Simon_MacMichael
Mon, Sep 26, 2011 11:02
0

It’s more than a year now since the first journeys were made on the distinctive blue bikes of London’s Barclays Cycle Hire Scheme on 30 July 2010, and nearly ten months since it was expanded beyond members to casual users, too.

We have to say, we’re big fans of the scheme too and can be found zooming around town on Boris Bikes on our trips to the capital – the Bakerloo line into the West End from Paddington is now fading into a distant memory.

Since the launch of the scheme, Transport for London (TfL) has produced several short films highlighting the difference that being able to hop on and off a bike at will has made to both businesses and individuals in the capital.

The latest in the series, shown below, shows both Londoners and visitors talking about what they get out of the scheme when using it for leisure – flexibility, convenience, and having access to a bike when you don’t own one yourself all scoring highly.

 

London
Barcays Cycle Hire Scheme
Boris Bike
TFL
transport for london
Boris Johnson
Simon MacMichael

Simon joined road.cc as news editor in 2009 and is now the site’s community editor, acting as a link between the team producing the content and our readers. A law and languages graduate, published translator and former retail analyst, he has reported on issues as diverse as cycling-related court cases, anti-doping investigations, the latest developments in the bike industry and the sport’s biggest races. Now back in London full-time after 15 years living in Oxford and Cambridge, he loves cycling along the Thames but misses having his former riding buddy, Elodie the miniature schnauzer, in the basket in front of him.

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