This incident took place in London last year. It was reported to police and six months later went to court because Cargo Worldwide UK Ltd refused to identify the driver. They were found guilty and fined £660, £100 costs and a £66 victim surcharge.

Evo Lucas, who was the cyclist involved, told us: “This incident really shook me up and certainly dented my confidence for a bit.”

He said he had looked forward to meeting the driver, because, “previous experience has taught me that actually meeting that person and saying hello in a way that reminds them of the humanity at the other end of their interaction is invaluable.”

Of course the firm never identified the driver, so this couldn’t even happen in court.

“When I first learned of the fact that the company weren’t going to identify the driver, I wasn’t at all surprised,” said Lucas. “It’s almost as if it’s a legal strategy both to protect the company brand and their employee – after all, their vehicles carry no livery.

“Refusing to identify the driver to police is a terrible strategy. All it does is insulate a driver from the repercussions of their actions.

“I’m sure it cost Cargo Worldwide a bit more financially in legal costs than just the court fines they absorbed. In the long run I think it is bad practice morally for Cargo Worldwide to wilfully obstruct due legal process as well as safety on our roads.

“I know other riders who have experienced a similar thing. It’s very frustrating as the driver is still out there with zero consequences for their actions, simply because of a loophole in the law.”

He added: “Apparently the company motto is: ‘Trusted by the big guys, loved by everyone.’ Well I’d highly recommend any other freight company than this one for any of your haulage needs.”