Halfords.com receives around 1.83m monthly ‘brand searches’ according to the Bike Retailers Digital Insight Report. This makes it the most searched-for online UK bike retailer.

The research, carried out by digital marketing specialists Inside Online, sought to rank retailers according to how often web users searched for them by name.

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Gooutdoors.co.uk was found to be the second most commonly searched, followed by decathlon.co.uk, evanscycles.com and wiggle.co.uk.

BikeBiz reports that two of those – Decathlon and Evans Cycles – have seen significant growth in their online visibility over the last year, as has Rutland Cycling. In contrast, On-One and Source BMX have seen little to no online growth.

It is of course worth pointing out that brand name searches are only one route into a website. Search traffic will also include a significant proportion who arrive via various product-related queries.