Red Bull wants people who ride or run to work in Great Britain to help it rack up a million miles in its Strava club. Yesterday the group – which has attracted over 10,000 members – hit the halfway point.

What do you get out of it? Red Bull, obviously. Once you’ve logged your first mile they’ll send you a sample pack.

The website also promises “many more rewards” although it’s not entirely clear what these might be. More Red Bull maybe.

When we reported on the club last month, only 20,000 miles had been logged – just two per cent of the target – so it seems safe to assume that the million mark will be hit before too long.