January is a magical time. Not for the weather, not for those long unwelcome work weeks, not for the early dark evenings. No, January is magical for the deals, and Wiggle appear to be well aware of that.
Getting in the spirit of this time of year the online retailer has slashed prices left, right, and centre on expensive bikes and bargain bits of clothing.
If you can't find something you like in the selection we've picked out below, you're bound to find something your after in Wiggle's deep trove of cycling offers which you can find be following this link.
We've got bikes from Eddy Merckx and Eastway for you below, alongside an Altura hi-viz waterproof jacket, a dhb softshell jacket, BBB overshoes, Garmin tech, and a pair of Shimano 105 pedals.
Eddy Merckx's moto, when it comes to his road bikes at least, is "power under control."
That's exactly what you'll be getting with the endurance line from the bike makers bearing the superstar cyclist's name.
The Mourenx 69, named after the Belgian's first ever Tour de France stage win in 1969, is an endurance bike designed for long days in the saddle and superb performance.
And that superb performance starts with the machine's drivetrain. Shimano's excellent 105 componentry runs along the drivetrain and onto the brakes, giving the machine all the going power you could need.
Fulcrum Racing 5 wheels, Deda RHM02 handlebars, and a Prologo New Nago Evo saddle sit on a carbon frame.
Seeing as the weather's going to remain fairly miserable for the next six months or so, now's as good of a time as any to invest in a cyclocross bike.
Eastway's Balun is no slouch, and at this price it's quite the bargain too.
A 6061 custom butted alloy frame, CX-specific geometry, Shimano's Tiagra groupset and RX10 wheels, alongside TRP Hydro/Cable disc brakes, a Fizik Tundra saddle, and Ritchey finishing kit.
Hi-viz jackets are something Altura excel at. The company's Night Vision range finds an excellent sweet spot between style and function. Over the years we've reviewed our fair share of them, and they've all performed excellently.
This one in particular went down well while we had it in for review. Our man David Else reviewed the 2013 version of the Night Vision Waterproof jacket and liked it.
With a slightly modernised look, you can't go wrong.
You do have to go green though, if you want the deal.
We like dhb's long sleeve jerseys here at road.cc; and so we can assume that we'll like the company's range of softshell jackets too. After all, they're kind of jerseys.
The Blok Prism Softshell Thermal Jacket not only looks great, it'll keep you nice and warm on days when the weather can turn for the worse, or has the prospect of improvement.
If it's any help, the Micro Roubaix Long Sleeve Jersey performed excellently on review, rolling away with a 9/10 when our man Ed Mason reviewed it.
Sure, we've already mentioned this is a jacket, but we thought we'd reinforce that dhb gear is a safe bet these days.
When it's cold and it rains the first two things to go are your toes and your fingers, followed swiftly by your feet and your hands.
Give your feet the helping hand they need by heading out in some proper overshoes, like these from BBB.
If wearable tech is the future, as cyclists the first place we'll be looking is the wrist.
We're used to things on our wrist, the device can monitor our heart rates, and it's easy to control.
We've covered the Garmin Forerunner before, but that was back when it was a clunky square thing. Today's watch has a state of the art display and is stocked full of features.
At a touch over £200 you'll struggle to find a better package.
If you're not after fancy displays and complicated bits of tech, but you want your ride information, check out these speed and cadence sensors from Garmin.
They're the same sensors that came bundled with the Garmin Edge 520 which we gave an incredible review to back in 2015, and our man Ash Quinlan sang their praises.
When we took in the brilliance that was the Shimano 105 groupset while we had it in for review, the pedals didn't buck the excellent trend being displayed by the componentry in front of us.
The man tasked with that review, our own Stu Kerton, had this to say about the pedals:
"They are brilliant.
"The carbon composite body saves a bit of weight over the aluminium 5700 body and the large platform means they feel very secure for putting down the power. They still use the same SPD-SL cleat and you get a degree of tension adjustment for entry and release."
What are you waiting for?