A beer specially designed to be chugged in the shower has come onto the market, combining two important post-ride rituals for many road.cc riders.
Swedish brewery PangPang has come up with the micro-sized 180ml Shower Beer, designed to be finished by the time you’re lathered up and towelled off.
The beer makes up for its size with its strength though – as the pale ale comes in at 10% ABV, much more potent than many other lagers.
“Shower Beer is a sweet but strong pale ale in a 18 cl small bottle meant to gulp in three sips while standing in the shower getting ready for the night,” said creative agency Snask, who was asked to come up with Shower Beer.
Brewer Fredrik “PangPang” Tunedal came up with the beer itself, while Snask worked on the packaging.
A first batch of the product sole out immediately, so while the launch was a one-off promo, the brewery has now announced more to come.

10 thoughts on “Like a beer after a ride? And a shower? Why not combine the two!”
Leave it to someone with a
Leave it to someone with a name as Dickensian as Snask to put a positive spin on three sips of beer.
Drinking beer in the shower?
Drinking beer in the shower? Minging.
I suppose it is only lager though.
Graduates of the Pikotaro
Graduates of the Pikotaro school of functional design solving more problems we didn’t know existed?
I hope that’s a plastic
I hope that’s a plastic bottle!
Can I drink it while having a
Can I drink it while having a pre-climb dump, or will there be another specific bottling for that
This stuff is more powerful
This stuff is more powerful than special brew. Would using it as intended be seen as a cry for help.
I love a pale ale after a
I love a pale ale after a ride…Or during
fit nicely into my jersey pockets too
im getting some
Now someone just needs to
Now someone just needs to invent a body wash that also cleans chains. In fact just take the bike to the shower (whilst drinking beer)
I’ve never had an issue
I’ve never had an issue drinking perfectly normal beer in the shower
Will it make my hair growth
Will it make my hair grow back.☺