A beer specially designed to be chugged in the shower has come onto the market, combining two important post-ride rituals for many road.cc riders.
Swedish brewery PangPang has come up with the micro-sized 180ml Shower Beer, designed to be finished by the time you’re lathered up and towelled off.
The beer makes up for its size with its strength though - as the pale ale comes in at 10% ABV, much more potent than many other lagers.
“Shower Beer is a sweet but strong pale ale in a 18 cl small bottle meant to gulp in three sips while standing in the shower getting ready for the night,” said creative agency Snask, who was asked to come up with Shower Beer.
Brewer Fredrik “PangPang” Tunedal came up with the beer itself, while Snask worked on the packaging.
A first batch of the product sole out immediately, so while the launch was a one-off promo, the brewery has now announced more to come.
After an unpromising start, having to be bribed by her parents to learn to ride without stabilisers, Sarah became rather keener on cycling in her university years, and was eventually persuaded to upgrade to proper road cycling by the prospect of a shiny red Italian bike, which she promptly destroyed by trapping a pair of knickers in the rear derailleur. Sarah writes about about cycling every weekend on road.cc.