Volvo has relaunched its glow-in-the-dark Life Paint in the UK, designed to improve the safety of people cycling in the dark – and for the first time, it will be sold online.
Introduced on a trial basis in April 2015, free samples were quickly snapped up, and the product – developed by Swedish start-up, Albedo100 – went on sale through Volvo Car UK dealerships later that year.
> Volvo Life Paint comes under fire while freebies fly off the shelves
But the product was criticised by cycling campaigners, including Mikael Colville-Andersen, CEO of the urban design firm Copenhagenize Design Co., who said: "Everything about the Life Paint campaign is classic smokescreening from the automobile industry.
"Life Paint is simply a way to shift the focus from a failed product that is under fire and place it on the vulnerable traffic users. Pure victim blaming."
Volvo says:
Life Paint is a reflective safety spray. It is invisible by daylight, yet is astonishingly light-reflective in the dark. Designed to react to a vehicle's headlights, the spray reflects light in the same direction as the light source – shining brightly and alerting drivers to your presence.
Life Paint washes off, and will not affect the colour or surface of your chosen material. It will last for approximately one week after application, depending on what surface you spray it onto and how much you apply.
But some road.cc readers who tried it last year were less than impressed with the results, saying that application to bikes, equipment and clothing was patchy, and that the reflective coating didn’t last as long as was claimed.
> Volvo Life Paint – road.cc readers give their verdict
When it was first put on sale last year, Life Paint cost £10 a can. That’s now gone up to £13 – mainly due to the fall in the value of the pound since the European Union referendum, we’d guess – and if ordering online (maximum 10 cans), there’s a flat £7 shipping charge.
The relaunch is accompanied by an outdoor advertising campaign, which according to Volvo Car UK “includes 183 digital six-sheet sites on some of the most dangerous roads in and around London.”
The company’s managing director, Jon Wakefield, said: "LifePaint is another example of Volvo's human-centric approach to safety.
He added: “Not only are we a world leader in safety technology for our cars, by offering this innovative spray online, we're helping to protect more people on our roads than ever – whether they drive a Volvo or not."
In its press release announcing the relaunch, Volvo also mentions the City Safety pedestrian and cyclist detection technology deployed across its 90 series of vehicles.
Models in which the technology features include the XC90 SUV, currently being used in a driverless vehicle trial by Uber in San Francisco that has made the headlines in recent days after one was filmed running a red light through a pedestrian crossing.
A member of the San Francisco Bicycle Coalition who rode in one of the vehicles involved in the trial said he twice witnessed it turn across the path of riders using a cycle lane.
> Uber self-driving cars making unsafe turns across cycle lanes – and firm knew before launching live trial
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34 comments
Would be better if they made their trucks safer.
For the avoidance of doubt, I have *absolutely no intention* of spraying myself with stupid reflective paint sold by a car company every time I decide to ride my bike.
It's almost as though no-one at Volvo read the RoadCC forums after the last time they tried this.
What made you think they would?
Permanent invisible retroreflective spray paint to apply to bike parts, I might consider, but this is just a victim-blaming tax on cyclists.
Perhaps Volvo should improve their cars first.
Rear visibility from the V40 that I test-drove was terrible, perhaps they should start with drivers visibility, and then work on the pillock behind the wheel.
Why all the hate? It may or may not work very well but would we be so bothered if it came from someone like 3M or Oxford Products?
If you follow this argument to its end point, we'll all be ditching reflective clothing and lights becuase they're a 'victim blaming tax on cyclists.'
Why all the hate? It may or may not work very well but would we be so bothered if it came from someone like 3M or Oxford Products?
If you follow this argument to its end point, we'll all be ditching reflective clothing and lights becuase they're a 'victim blaming tax on cyclists.'
Waits patiently for data that supports Huw Watkins' hypothesis.
Oooh! oooh! sir! I know!
Get the fucking things off the road.
Well, yeah, that would work too...
I have to quote my friend Jake:
"This would be a lot more convincing if it was eye drops that made drivers look out for cyclists."
How about it Volvo? Do you really care about road safety or are you just another victim blaming car and truck maker?
Never mind making the victims dress up like christmas trees, make the users of your products, the ones creating the danger, the ones in charge of the killing machines that slaughter thousands of innocent victims every year, make them LOOK.
What have you done to address the real problem of drivers not looking? Anything? Anything at all?
No? Then shove your spray paint where the sun won't reflect off it.
Invisible in daylight and fades away within days. That doesn't sound safe at all.
Good point. Volvo may have safe cars from a driver perspective but unsafe for other road users due to poor visiblity.
Of the rear visibility of a S60 (photo) an owner writes "Rear visibility is very restricted in places. Almost no view between those headrests through the large rear view mirror."
Here is the V40's rear visibility photo. " Further, rear visibility is limited due to the small rear window and the massive c-pillars. Some might find it insufficient for driving, most will find it insufficient for parking"
And as I mentioned at the time of the last thread, one can get similar paint cheaper from China especiall if you don't mind mixing it yourself: fluorescent paint and luminous paint (no affiliation).
Dear Volvo,
Here are a few ways of improving safety of all.
Remove seat belts, remove safety cages and crumple zones. Remove all airbags and windows. Remove ABS and traction control.
Do fit eight inch steel spikes in the front driver and passengers.
Once people stop feeling safe and protected they will drive carefully and cautiously.
Thank you.
But the other road users aren't their customers, so they can go whistle. Doesn't bode well for the safety of self driving cars, does it?
From the Mikael Colville-Andersen, Copenhagenize article)
....started (the) petition, calling for Volvos to be sprayed with Life Paint.
He adds: "When you look at things rationally, as I tend to do, you see 35,000 people killed by/in cars in both the EU and the US each year. A 9-11 each month for at least the past 60 years. God forbid if THAT fact starting gaining purchase in society."
http://www.copenhagenize.com/search?q=volvo
MakeLifeShine02.png
Can it be used to spray obscenities on Volvos parked on the pavement?
Just to point out that Life Paint is not endorsed by environmental groups for good reason. It contains plastic micro beads. These are a known threat to water ways, marine life, soil health and ultimately us.
These beads will not biodegrade. They will not bread down from water affected erosion. They are not secured in place when sprayed but will wash/blow off in the standard UK weather we're all used to.
If Volvo really wants to engage with safety in the UK it needs to push the Government to spend some damn money on safer cycle routes protected from traffic and parking. They need to fix the design of their vans and lorries to enlarge the windscreens and side windows. They need to fix speed limiters in ALL of their vehicles so that they do not break the speed limits. They need to remove in-car email and twitter access. They need to remove all distractions from inside their vehicles. They need to install systems that stop the car/van/lorry from moving when the windows are misted or frozen.
Volvo is not helping safety. They are mearly selling a product at a premium. A product that works appallingly compared to even a £land reflective bracelet
But I thought that the uk government had just banned microbeads (in body scrub toothpaste etc)? So how come life paint is going to be allowed?
So much hate!
Sounds as if Volvo is the only car maker in the world that makes cars that kills.
Don't tell me you don't use any form of transportation which all can kill.
I think it is a great idea if it lasts much longer than a week.
I wouldn't buy it.
Not true, their website says glass microbeads are used. The recent ban relates only to use of plastic microbeads in toothpaste and cosmetics. It is very common to use glass microbeads in reflective paints (eg on traffic signs, road markings, factory safety warnings etc) due to their total internal reflection properties (ie you shine a light on them, they shine it right back at you).
Also with regard to environmental group endorsement, contrary to what downfader said, at the time of its launch, not only did treehugger.com endorse the product, but they launched a campaign to get Volvo to paint their cars with it to stop blame deflection.
Having said all of that, like others, I won't be paying £13 per can to spray this crap on my matt black bike or my matt black cycling kit!
I would agree with that my wife got one as a temporary car until her company sorted her out with a permanent one. It was one of the most horrible cars I have ever sat in, the all round visibility was dire.
other brands are also available if there is no love for Volvo, can be sprayed on hairy or non hairy legs
https://www.amazon.co.uk/Albedo100-Reflective-Spray-Horse-Pets/dp/B00JM7...
Looking at the outside of both cars you can see why rear visibility is completely arse. They share the modern trend for big wheels, high beltline and low roof.
( See http://www.forbes.com/sites/matthewdepaula/2011/04/27/design-disasters-3... )
Don't get me started on blacked out rear windows and SUVs!
So Volvo like all manufacturers is bowing to demand. If we didn't want bigger wheels we'd have bigger rear windows and better visibility.
I'll take a rear view picture from my 1993 13" wheeled car later. The difference is like night and day!
Because that was ever so effective when the cars had none of those safety features and the number of deaths(1966 - 1969) was 600% of what it is now, the death rate per mile travelled was 3500% of what it is now, and the death rate per head of population was 520% of what it is now. (wikipedia, RAC, Stats uk). Cyclist deaths in the UK have remained static in terms of miles ridden since that time (which means it has dropped considerably in terms of per head of population). (road accident stats, house of commons library)
"In Great Britain, since the early 1990s, the number and severity of reported accidents has reduced. Compared with 1990, in 2012: there were one-third the number of people killed in road accidents (-66%); there were fewer people seriously injured (-62%)" House of Commons Library reported MVA 2012
Return to those dark ages? No Thank you
Not that I can be arsed to research it, but I thought the trend for high waistlines on cars was partially to accommodate the side impact protection required for a 5 star NCAP score.
There are most certainly government statistics that back the huge decline in road traffic related fatalities: seat belts, anti lock disc brakes, traction and stability control, airbags, and all the other technology that goes into a modern passenger vehicle make them far safer places to be for the occupants regardless of any changes in driver attitude and ability. If I recall the only group not to have seen a significant decline in KSI per mile are cyclists.
I am a fan of the advice in the Highway Code that cyclists must be properly lit and carry reflectors after dark (rule 60) and should wear reflective / high viz clothing (rule 59) to help other road users see them. But that doesn't mean the answer to our safety on the road is that we are expected to spray ourselves in reflective coatings. Cars are not like mosquitoes that can be deterred by the contents of an aerosol can. I do however think that as a vulnerable road user group we will benefit from the technologies of self driving cars and the collision avoidance systems that are already becoming commonplace on higher end models. I could be persuaded for example to attach to my commuting bike a small, discrete, lightweight device that increased my radar signature or otherwise interacted with vehicle systems.
Unless you can separate out all the causes of reduction in KSIs (and I can't see how one can) one can't claim that cause x has had effect y.
Undoubtedly the safety advances in the last 50 years have made the inside of a car a much safer place to be. But how much effect has the reduction in certain behaviours had on frequency or severity of collision too (eg. I've seen one article, on a site that should know better [think BBC but can't find it] attributing the bulk of reductions in deaths in the 70s to seatbelt campaigns, while completely overlooking contemporaneous drink driving, green cross code etc campaigns)?
Given these campaigns are within living memory and have had some grand claims attached to them, the current paucity of national updated (eg phone use) campaigns aimed at making roads safer for everyone is pretty irresponsible.
That is faulty reasoning. Even in the context of arguing about an obviously tongue-in-cheek idea.
For starters - you need to distinguish between casualties inside vehicles and those outside them.
Note the OP suggestion was only about the safety features for the former. The few that help those outside rather than protect drivers from their own carelessness should obviously stay. Your first error is you haven't differentiated the effects of each.
(I don't, personally, care so much about the safety of drivers, its their own choice to drive safely or not, not my problem - though ideally I'd retain measures to protect under-age passengers who don't have a choice in the matter)
Secondly, for more accurate stats, you need to allow for the massive improvements in A&E care over that time period, which are probably responsible for part of the decrease in deaths.
Thirdly you need to allow for measures like cracking down on drink-driving, which are a different category of thing entirely and have also come in over the same time-period.
And finally this:
Is highly questionable given you haven't allowed for the number of cyclist or miles travelled - there was a lot more cycling in the 60s.
(To be clear, my point is that you can't compare what was then a mass means of transport with what is now a small self-self-selected group).
Anyway, I rather prefer more permanent solutions:
Recently I tested the Rapha Reflective Pack and it seems it works, although I guess this relates mostly to the UFO effect, what would you do if there is a glowing something 4 feet above the ground? Currently I use this one on my daily commute.
An old classic are reflective jackets like this Capo jacket I bought three winters ago.
Cheapest solutions: There is some 3M reflective tape which can either be glued or stiched to clothing. I use the sticky one on back packs without large reflective elements.
Regards,
Dr. Ko
Fluffy Kitten.... Yeah, Nah.
The 'tongue in cheek' (not the first time it's appeared on these pages) observation was "Here are a few ways of improving safety of all." so there is no need to separate those inside from outside the vehicle (which I did anyway as far as possible, trawling through the tables mentioned). The deaths were for car inhabitants, not pedestrians, not truck drivers etc, and compared with cyclist deaths as available.
"To allow for the massive improvement in A&E care".... this is borne out in the serious injury tables, which show similar, but not the same reductions in injuries to all users... there's only so much analysis you're going to fit on a forum reply.
Your comments regarding drink driving etc are fair, however, there is large bodies of research , not only from the car manufacturers, NCAP, government bodies, academics, which show beyond doubt that air bags, crumple zones, seat belts, and the largest single safety improvement: the collapsible steering column have made the insides and outsides of cars safer for occupants and pedestrians and have dramaticaly contributed to reduction in injury and death rates. Some things are so self evident that they really don't need reams of statistical inquiry to establish that the correlation is indeed due to causative factors mentioned.
Lastly.... you made an assumption that I hadn't allowed for the lower miles cycled (I had) vs the increased population. Both those figures are available on the tables mentioned. To be clear, it is perfectly possible to compare the relative risk of riding a bicycle in 1969 to the relative risk of riding a bicycle in 2016. It won't of course tell the whole story.
Very simply, the added safety provided by features in cars mentioned by the OP have far out-paced the added risk due to the drivers increased sense of safety in making the motorvehicle "safer for all"
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