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Basque women's race reissues poster after sexism row

New flyer is designed by rider from locally-based UCI women's team...

The organisers of a women’s bike race in Spain’s Basque region who last week withdrew a poster publicising the event after claims it was sexist have issued a replacement – designed by a female cyclist.

Like the poster that was pulled last week, the new one for the Euskal Emakumeen Bira race features the 2015 winner, Katarzyna Niewiadoma of Rabo-Liv.

The earlier version showed her blowing a kiss at the camera, but in the new one is a side on shot of the Polish cyclist in the race’s leader’s jersey, riding alongside a team mate.

The original poster was withdrawn following a complaint from a Basque women’s organisation, although Agustín Ruiz, the director of the five-day, UCI 2.1-ranked race, said he personally did not believe that it was sexist at all.

> Bike race poster pulled after sexism allegations

The new one has been designed by Lourdes Oyarbide, who rides for Basque region-based UCI women’s team, Bizkaia Durango.

Here's the full version of the new poster and, below that, the one it replaces.

Emakumeen Euskal Bira new poster 2016.JPG
Emakumeen Euskadi Bira poster full version 2016.JPG




Simon joined as news editor in 2009 and is now the site’s community editor, acting as a link between the team producing the content and our readers. A law and languages graduate, published translator and former retail analyst, he has reported on issues as diverse as cycling-related court cases, anti-doping investigations, the latest developments in the bike industry and the sport’s biggest races. Now back in London full-time after 15 years living in Oxford and Cambridge, he loves cycling along the Thames but misses having his former riding buddy, Elodie the miniature schnauzer, in the basket in front of him.

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