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Basque women's race reissues poster after sexism row

New flyer is designed by rider from locally-based UCI women's team...

The organisers of a women’s bike race in Spain’s Basque region who last week withdrew a poster publicising the event after claims it was sexist have issued a replacement – designed by a female cyclist.

Like the poster that was pulled last week, the new one for the Euskal Emakumeen Bira race features the 2015 winner, Katarzyna Niewiadoma of Rabo-Liv.

The earlier version showed her blowing a kiss at the camera, but in the new one is a side on shot of the Polish cyclist in the race’s leader’s jersey, riding alongside a team mate.

The original poster was withdrawn following a complaint from a Basque women’s organisation, although Agustín Ruiz, the director of the five-day, UCI 2.1-ranked race, said he personally did not believe that it was sexist at all.

> Bike race poster pulled after sexism allegations

The new one has been designed by Lourdes Oyarbide, who rides for Basque region-based UCI women’s team, Bizkaia Durango.

Here's the full version of the new poster and, below that, the one it replaces.

Emakumeen Euskal Bira new poster 2016.JPG
Emakumeen Euskadi Bira poster full version 2016.JPG

 

 

 

Simon has been news editor at road.cc since 2009, reporting on 10 editions and counting of pro cycling’s biggest races such as the Tour de France, stories on issues including infrastructure and campaigning, and interviewing some of the biggest names in cycling. A law and languages graduate, published translator and former retail analyst, his background has proved invaluable in reporting on issues as diverse as cycling-related court cases, anti-doping investigations, and the bike industry. He splits his time between London and Cambridge, and loves taking his miniature schnauzer Elodie on adventures in the basket of her Elephant Bike.

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