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Basque women's race pulls poster after sexism claims

Euskal Emakumeen Bira publicity showed last year's winner blowing a kiss...

Organisers of a women’s bike race in Spain’s Basque region have withdrawn a poster advertising the event following complaints that it is sexist – although they insist it isn’t.

The poster for the Euskal Emakumeen Bira shows last year’s winner, the Rabobank-Liv rider Katarzyna Niewiadoma, blowing a kiss at the camera.

The image attracted complaints from Basque women’s organisation, Anderebide de Iurreta, reports Mugalari.info.

Emakumeen Euskadi Bira poster full version 2016.JPG

The director of the five-day, UCI 2.1-ranked race, Agustín Ruiz, said:  "We're going to change the poster to avoid complaints being made and the situation getting worse. As an organisation, we want to avoid conflict."

He insisted however that he personally did not believe that the poster was at all sexist.

Last year organisers of men’s cobbled Classic race the E3 Harlbeke pulled a poster showing a hand, complete with cycling mitt, apparently about to touch a women’s bottom, referencing the moment two years earlier when Peter Sagan groped a podium hostess.

> E3 Harelbeke poster pulled

And in 2014, Stockton Borough Council recalled leaflets that showed a smiling male cyclist on the front with the words, “Sarah’s shopping in Stockton with the girls. I’m signed up for Stockton’s Sportive. That’s Saturday sorted.”

> Council withdraws 'sexist' sportive leaflet

Simon has been news editor at road.cc since 2009, reporting on 10 editions and counting of pro cycling’s biggest races such as the Tour de France, stories on issues including infrastructure and campaigning, and interviewing some of the biggest names in cycling. A law and languages graduate, published translator and former retail analyst, his background has proved invaluable in reporting on issues as diverse as cycling-related court cases, anti-doping investigations, and the bike industry. He splits his time between London and Cambridge, and loves taking his miniature schnauzer Elodie on adventures in the basket of her Elephant Bike.

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