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Basque women's race pulls poster after sexism claims

Euskal Emakumeen Bira publicity showed last year's winner blowing a kiss...

Organisers of a women’s bike race in Spain’s Basque region have withdrawn a poster advertising the event following complaints that it is sexist – although they insist it isn’t.

The poster for the Euskal Emakumeen Bira shows last year’s winner, the Rabobank-Liv rider Katarzyna Niewiadoma, blowing a kiss at the camera.

The image attracted complaints from Basque women’s organisation, Anderebide de Iurreta, reports Mugalari.info.

Emakumeen Euskadi Bira poster full version 2016.JPG

The director of the five-day, UCI 2.1-ranked race, Agustín Ruiz, said:  "We're going to change the poster to avoid complaints being made and the situation getting worse. As an organisation, we want to avoid conflict."

He insisted however that he personally did not believe that the poster was at all sexist.

Last year organisers of men’s cobbled Classic race the E3 Harlbeke pulled a poster showing a hand, complete with cycling mitt, apparently about to touch a women’s bottom, referencing the moment two years earlier when Peter Sagan groped a podium hostess.

> E3 Harelbeke poster pulled

And in 2014, Stockton Borough Council recalled leaflets that showed a smiling male cyclist on the front with the words, “Sarah’s shopping in Stockton with the girls. I’m signed up for Stockton’s Sportive. That’s Saturday sorted.”

> Council withdraws 'sexist' sportive leaflet

Simon joined road.cc as news editor in 2009 and is now the site’s community editor, acting as a link between the team producing the content and our readers. A law and languages graduate, published translator and former retail analyst, he has reported on issues as diverse as cycling-related court cases, anti-doping investigations, the latest developments in the bike industry and the sport’s biggest races. Now back in London full-time after 15 years living in Oxford and Cambridge, he loves cycling along the Thames but misses having his former riding buddy, Elodie the miniature schnauzer, in the basket in front of him.

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