Other outlets in the pipeline for Taiwanese brand

Taiwan-based bicycle manufacturer Giant has opened its fifth UK standalone store at Rutland Water in the East Midlands. The new shop, which opened its doors last Saturday, joins existing outlets at Bristol, Cambridge, Liverpool and Twickenham, with a sixth opening soon in Bromley, South East London.

The Giant Store – Rutland Water is in Normanton on the south shore of the lake, and is run by Tim Harris, an existing independent Giant dealer, whose Rutland Group, which was recently awarded the accolade of the UK’s number-one Cytech qualified bike store by the Association of Bicycle Technicians, also operates Rutland Water Cycling and Grafham Water Cycling.

Ian Beasant, Manager Director of Giant UK, said: “We are delighted about the latest edition to our brand stores – Rutland has great facilities, we aim to offer the local community and enthusiasts a new cycling experience.”
He added: “By working closely with quality retailers the brand store experience is helping us understand consumer demands.”

The new store showcases the whole Giant range, including a hire and demo fleet, with custom bike fitting available as well as a comprehensive range of accessories.
Paul Rymer, Store Manager, said: “We are really looking forward to working in the Giant brand store environment. Giant are already a familiar name around Rutland, now we will have the complete Giant experience to offer our customers.”

Besides the soon-to-open Bromley store, Giant plans to roll out the concept in other key locations and is in discussions with a number of potential partners.

Giant Store - Rutland Water

Normanton Car Park, South Shore, Nr Edith Weston, Rutland LE15 8HD

Opening time (Summer)
Mon - Fri: 9am till 6pm / Sat & Sun: 9am till 6.30pm


Born in Scotland, Simon moved to London aged seven and now lives in the Oxfordshire Cotswolds with his miniature schnauzer, Elodie. He fell in love with cycling one Saturday morning in 1994 while living in Italy when Milan-San Remo went past his front door. A daily cycle commuter in London back before riding to work started to boom, he's been news editor at road.cc since 2009. Handily for work, he speaks French and Italian. He doesn't get to ride his Colnago as often as he'd like, and freely admits he's much more adept at cooking than fettling with bikes.