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Bianchi teams up with insurer Bikmo Plus to provide year's free cover on top-end bikes (+ videos)

World's oldest bike manufacturer partners with year-old insurer in UK first...

In what is being billed as a first for the UK, iconic Italian bike brand Bianchi has teamed up with insurer Bikmo Plus to offer 12 months’ free insurance cover on its high-end 2016 range – specifically, the Oltre XR2, Specialissima CV and Aquila CV models.

With the starting price of complete bikes in those models coming in at close to five grand, that's going to save you some money compared to sticking it on your existing home contents policy.

The Bianchi & Bikmo Plus Partnership will be launched at this week’s Cycle Show at the NEC in Birmingham and sees world’s longest continuously trading bicycle company team up with an insurer that launched just one year ago.

“For us, this partnership was a no brainer,” said Bikmo Plus CEO, David George. “Bianchi share many qualities with Bikmo Plus in terms of attention to detail, quality and answering the needs of cyclists.”

Bianchi, founded in Milan in 1885, added: “For 130 years, we’ve been making bicycles. We’ve had many firsts in racing and innovation, and giving our customers 12 months’ free insurance is another first for service.“

The launch of the partnership is accompanied by the following video, and there’s also a separate video explaining how the cover, underwritten by Hiscox, operates. Full details of Bikmo Plus’s policies can also be found on its website.

Bikmo Plus : Straight Talking Cycle Insurance from Bikmo on Vimeo.

Simon joined as news editor in 2009 and is now the site’s community editor, acting as a link between the team producing the content and our readers. A law and languages graduate, published translator and former retail analyst, he has reported on issues as diverse as cycling-related court cases, anti-doping investigations, the latest developments in the bike industry and the sport’s biggest races. Now back in London full-time after 15 years living in Oxford and Cambridge, he loves cycling along the Thames but misses having his former riding buddy, Elodie the miniature schnauzer, in the basket in front of him.

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putmebackonmybike | 8 years ago

A great ad as the cyclocross season really kicks off. Hup! Hup!

PaulBox | 8 years ago

I'm sure they would, but it would just push the prices up even more...

CXR94Di2 | 8 years ago

With costs of bikes, manufacturers should give lifetime insurance cover!

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