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How to pick up some great deals without getting charged the Prime fee

Online mega-shop Amazon is offering a bunch of special deals today, including some big discounts on cycling and fitness gear — but only for people who've signed up for the Amazon Prime service. Here's how to take advantage without getting lumbered with the £79 Prime annual fee.

There are upcoming deals on fitness bands, iPhone heart rate monitors, bike lights, GPS watches, track pumps and more.

Amazon is doing this in the hope that people will sign up for Prime intending to cancel after the 28-day trial period, but forget. It's the same idea as gym membership: many join and pay the monthly fee, few actually get on the weights machines or do the classes more than a handful of times.

We suggest you enjoy the things Prime offers — deals, free next-day delivery, movies and other video on demand — for four weeks but set an alarm on your phone and on-line calendar or even in one of those paper things some folks still use to remind yourself to cancel.

It's also a good way to help keep road.cc going. We get a bung for everyone who signs up by following this link, even if they cancel, so it won't cost you anything.

Acknowledged by the Telegraph as a leading cycling journalist, John Stevenson has been writing about bikes and cycling for over 30 years since discovering that people were mug enough to pay him for it rather than expecting him to do an honest day's work.

He was heavily involved in the mountain bike boom of the late 1980s as a racer, team manager and race promoter, and that led to writing for Mountain Biking UK magazine shortly after its inception. He got the gig by phoning up the editor and telling him the magazine was rubbish and he could do better. Rather than telling him to get lost, MBUK editor Tym Manley called John’s bluff and the rest is history.

Since then he has worked on MTB Pro magazine and was editor of Maximum Mountain Bike and Australian Mountain Bike magazines, before switching to the web in 2000 to work for CyclingNews.com. Along with road.cc editor Tony Farelly, John was on the launch team for BikeRadar.com and subsequently became editor in chief of Future Publishing’s group of cycling magazines and websites, including Cycling Plus, MBUK, What Mountain Bike and Procycling.

John has also written for Cyclist magazine, edited the BikeMagic website and was founding editor of TotalWomensCycling.com before handing over to someone far more representative of the site's main audience.

He joined road.cc in 2013 and these days he lives in Cambridge where the lack of hills is more than made up for by the headwinds.