Bikes, boats and boots combine for 2011 London mega-show

 London is to get another bike show, the says what it is London Bike Show, and it promises to be a whopper. The new show is slated to take place from 13-16 January 2011 at the ExCel exhibitions centre alongside the Outdoors Show and the London International Boat Show as part of what is being described as a mega-show. One ticket will get you entry to all three shows. The new show has already confirmed Madison, the UK's largest distributor of cycling goods as an exhibitor.

Cycling has always been a core element of The Outdoors Show, which is moving from Birmingham to London in 2011. The London Bike Show reflects the capital's large and growing population of commuter cyclists, plus road and mountain biking enthusiasts. Visitors will have the opportunity to try the models of bicycles on show. Cycle manufacturer

Shimano, Cervelo, and Pearl Izumi are just part of Madison's portfolio – Ridgeback and Genesis are their in-house bike brands. Speaking about the new show Will Fripp, Marketing Director of Madison said:

“Madison are really excited to be part of what promises to be the first ‘Super Show’ for cycling. With so much cross-over in consumers between the outdoors world, sailing and cycling this new show at ExCeL London is truly exciting for us and offers us a chance to expose our brands to a far wider audience than we have been able to in past cycling consumer expo’s. We have lots planned for the new show including stands from Shimano, Saracen, Cérvelo, Ridgeback, Genesis, Commençal, Madison Cycle Clothing, Pearl Izumi as well as a large expo of all our other key parts and accessories brands for 2011”

The London International Boat Show is the UK’s premier indoor boating event presenting a broad showcase of products and services for boating and watersports enthusiasts. For the last 56 years the show has acted as an opener for the season.

Andrew Williams, Managing Director of National Boat Shows, said: “We are delighted to welcome The Outdoors Show alongside the 2011 Tullett Prebon London International Boat Show. This forms a significant part of our development for the London show, but it doesn’t end there with a whole host of other enhancements planned. The 2011 show will be an immersive, engaging, educational day out for our visitors, with the added benefit of visiting The Outdoors Show over the last four days of the show.”

Where this leaves the existing London Cycle Show which traditionally takes place in October is a moot point, certainly cycling fans in London and the South East can look forward to being super-served with cycling shows this autumn and winter, although there are also industry rumours that the Cycle Show may move out of London and re-locate to the NEC in Birmingham… we'll keep you posted.

The 2011 Tullett Prebon London International Boat Show runs from 7-16 January 2011.