Cyclist spells out 'Vote Labour' in London's West End - and posts ride on Strava

A cyclist has painted the town red to tell voters who he wants them to back in today’s general election – by riding round the streets of London’s West End to spell out “Vote Labour” on Strava.

Author and activist Chris Ward – who last year rode up Mont Ventoux six times in a day and is the organiser of the Coffee Stop Awards – also uploaded the image to Twitter with the hashtag #cyclingsocialists.

The 9.8km ride took him a little over three quarters of an hour to complete.

He told us: “In the interests of impartiality, there are other parties you can ride for,” adding, “it could encourage cyclists supporting other parties to start pedalling round their town.”

So whatever your political hue, why not get on your bike (to misquote a certain former cabinet minister) to show who you’re backing today and post the result in the comments below.

And if you’re aware of any other electoral or party political slogans that have appeared on Strava in the run-up to polling day, let us know.

If you haven’t cast your vote yet and are undecided about who to vote for, you can find our summary of the respective parties’ positions here.

Those harbouring suspicions about the BBC’s political impartiality may note that in the map of Chris’s Strava ride, the 'o' of Labour sits very close to New Broadcasting House.