Strava users in the United States can now use the time they spend on their bikes to obtain credit at a major online cycling retailer – and the company says that it is exploring similar opportunities in the UK.
Bicycle Retailer reports that under a partnership launched with the company behind the ride and run logging app and website, customers of CompetitiveCyclist.com can link their accounts with the retailer to their Strava accounts.
Participants in the promotion, called ‘You Ride. We Pay,’ receive $1 in store credit for each hour logged on Strava, with a maximum of $40 a month. Any credit accrued expires on the last day of the following month.
Strava vice president of strategy and business development, David Lorsch, said: "Strava at its core is about motivating athletes. Our partnership with Competitive Cyclist leverages our platform and rewards activity with the types of perks to keep athletes more active.
“This is one more way we're extending the power of Strava's community to motivate athletes and help them improve."
Simon Kilma, UK country manager at Strava, told road.cc: “At Strava, we’re always looking at ways to help motivate our community of global athletes. Competitive Cyclist are rewarding Strava members for being active.
“This type of partnership is a first for the company and is currently only available in the US, however, we’ll be exploring if there are opportunities to provide these types of benefits to our members in the UK.”
Simon joined road.cc as news editor in 2009 and is now the site’s community editor, acting as a link between the team producing the content and our readers. A law and languages graduate, published translator and former retail analyst, he has reported on issues as diverse as cycling-related court cases, anti-doping investigations, the latest developments in the bike industry and the sport’s biggest races. Now back in London full-time after 15 years living in Oxford and Cambridge, he loves cycling along the Thames but misses having his former riding buddy, Elodie the miniature schnauzer, in the basket in front of him.