Transport charity Sustrans, which curates the National Cycle Network, is inviting donors to support the network by sponsoring a mile of its routes, or to 'buy' a mile of the route as a Christmas present for a friend or loved one.
You can choose from any of the 14,000 miles of the network; 1,169 have already been sponsored, but the support is non-exclusive.
A mile of NCN will cost you £30, which goes toward supporting the whole network. You get a sponsor's certificate, an 'I love the NCN' fridge magnet, and email updates about what's new on the network.
Supporters can also post a message to Sustrans' sponsors' page saying why they are sponsoring a particular mile.
We like Chris Saunders's reason for sponsoring 1 mile of Route 3: "Just when you thought you were alone, suddenly the Maunsel Tea Shop appears. I'm sponsoring this section so I can continue exercising and consuming tea and cake in relative peace, quiet and safety!"
Other sponsors have supported a section because it's where they fell in love with cycling, it has great views or because it's their regular commute.
Julian Hall, Director of Fundraising at Sustrans, said: "The National Cycle Network is enjoyed by millions each year and many people have a favourite mile - whether it's somewhere they have enjoyed walking or cycling with loved ones or somewhere that is particularly scenic.
"Sponsor a Mile allows people to buy a unique gift for someone which in turn will help the charity maintain routes for years to come."
All sponsor money goes to maintaining the network, Sustrans says.
The organisation doesn't have to pay to maintain the whole network, but it does spend over £1m every year and donations go towards these costs.
John has been writing about bikes and cycling for over 30 years since discovering that people were mug enough to pay him for it rather than expecting him to do an honest day's work.
He was heavily involved in the mountain bike boom of the late 1980s as a racer, team manager and race promoter, and that led to writing for Mountain Biking UK magazine shortly after its inception. He got the gig by phoning up the editor and telling him the magazine was rubbish and he could do better. Rather than telling him to get lost, MBUK editor Tym Manley called John’s bluff and the rest is history.
Since then he has worked on MTB Pro magazine and was editor of Maximum Mountain Bike and Australian Mountain Bike magazines, before switching to the web in 2000 to work for CyclingNews.com. Along with road.cc founder Tony Farrelly, John was on the launch team for BikeRadar.com and subsequently became editor in chief of Future Publishing’s group of cycling magazines and websites, including Cycling Plus, MBUK, What Mountain Bike and Procycling.
John has also written for Cyclist magazine, edited the BikeMagic website and was founding editor of TotalWomensCycling.com before handing over to someone far more representative of the site's main audience.
He joined road.cc in 2013. He lives in Cambridge where the lack of hills is more than made up for by the headwinds.