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Bicycle lights brand closes after 35 years, citing "political winds" and "decline" of US manufacturing

Light & Motion has ceased operations after more than three decades in business, highlighting the "challenges of being a US manufacturer"...

Bicycle lights brand Light & Motion has closed and ceased trading, the company's CEO citing "significant" challenges as US-based manufacturing "continues its decline".

The established player in the cycling lights sector has been in business for 35 years, but the brand's website is no longer accepting orders and features a statement communicating the news.

Light & Motion manufactured lights used in diving, photography and video, as well as its cycling-specific products, many of which received strong reviews here on road.cc. The brand's cycling products were distributed by Madison in the UK for many years, and are still listed as a brand on its consumer website Freewheel at the time of writing. 

2021 Light & Motion Seca Comp 2000 front light - 2.jpg

CEO Daniel Emerson said the decision to cease operations was "due to many factors" but highlighted "the challenges of being a US manufacturer" and "the political winds". The statement in full, first reported by Pinkbike, said:

Dear customers,

Due to many factors, Light & Motion, a US manufacturer of dive, bike, photography and video lights is closing its operations. Over our 35 years in business, we have delivered some amazing products and enjoyed innovating to solve customer problems while building products in the US.

The challenges of being a US manufacturer are significant and the political winds, regardless of the talk, have been against US manufacturing, which continues its decline. We designed our lights to provide many years of continued use and we thank you all for your support over the years. We are not able to provide service, but some of our dealers are able to repair lights, including Backscatter.

 All Light & Motion's products, including the Seca Comp 2000 which received an 8/10 review with us in 2022 for its "excellent traffic-friendly beam", now display 'out of stock' and 'sold out' messages on the brand's website, many of the products having seemingly been heavily discounted in recent times.

2021 Light & Motion Seca Comp 2000 front light - 2.jpg

An 'end of year sale' saw the Seca Comp 2000 reduced to $99.99 from its $224.99 RRP, while the Seca Comp 1500 was down to $89.99 from $179.99, however no products remain available.

Light & Motion stressed that while its lights were designed to be durable, some of its dealers would be able to continue offering repairs.

For most of the last couple of years, the bike industry's motto has been 'Survive until 2025' – the idea that this year may be the time we see the troubled industry's fortunes improve.

> Is the cycling industry storm finally over? Why there may be fewer "disaster stories" in 2025

With that said, in the last two months alone, we've seen Scottish brand Endura post a £14m loss, GT pause its new releases and lay off staff, and the owner of custom bike specialists Spoon and WyndyMilla enter liquidation — while 2025 began with the news that Brompton's profits have nosedived by over 99 per cent and Raleigh posted a £30m loss.

Dan is the road.cc news editor and joined in 2020 having previously written about nearly every other sport under the sun for the Express, and the weird and wonderful world of non-league football for The Non-League Paper. Dan has been at road.cc for four years and mainly writes news and tech articles as well as the occasional feature. He has hopefully kept you entertained on the live blog too.

Never fast enough to take things on the bike too seriously, when he's not working you'll find him exploring the south of England by two wheels at a leisurely weekend pace, or enjoying his favourite Scottish roads when visiting family. Sometimes he'll even load up the bags and ride up the whole way, he's a bit strange like that.

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8 comments

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John Stevenson | 2 hours ago
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L&M stopped making bike lights a couple of months ago. I remember wondering at the time how they were going to be able to carry on making dive, photography and video lights. Turns out they weren't. Very sad.

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sigirides | 2 hours ago
1 like

I worked for these guys for awhile, on Cannery Row in Monterey, California. 4 or 5 of us on an assembly line hand assembling their bike lights. One of the best jobs I ever had, really lovely people. I was in between software development jobs (right after the 2001 crash) and was almost sad to leave L&M and go back to an office job.

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Pub bike | 7 hours ago
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Slightly embarrassed to say that I have never heard of them, but then I wonder if that might also say something about their marketing reach?

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Tom_77 replied to Pub bike | 6 hours ago
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Pub bike wrote:

Slightly embarrassed to say that I have never heard of them, but then I wonder if that might also say something about their marketing reach?

Bought an Urban 200 back in 2013. It was my first "proper" front light and at the time I was very impressed by it.

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NoOneSpecial replied to Tom_77 | 5 hours ago
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A real shame.

I bought my first L&M light 20 years ago and have had several since. I still use their 600 lumen headtorch on a daily basis and have a Secca 2500 in the cupboard.

Like the fact they used external batteries so I could strap two to the top tube and do a week's night riding without having to charge them.

Have used various lights over the last forty-odd years, including DIY lights 'back in the day'. Will say that nothing compares to the build quality, backup and beam spread of L&M. Having worked in the bike industry for thirty years I have had the opportunity to try more front lights that I can remember and L&M, in my opinion, are the best for road riding.

Just my thoughts.......

Avatar
ubercurmudgeon | 9 hours ago
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Quote:

US-based manufacturing ... excellent traffic-friendly beam

Try to be socially-responsible and you go out of business.

Get Chinese factory serfs to solder an off-the-shelf LED to a battery of questionable safety, slap a boast about the number of lumens on the packaging, and you rake in the cash. (Or, if you don't, you haven't built your own factory, hired your own staff, or done your own R&D, so you haven't really lost anything.)

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thrawed replied to ubercurmudgeon | 8 hours ago
3 likes

All leds are off the shelf leds. No bike light ever is making their leds in house, they buy them from manufacturers like cree or nichia etc.

Avatar
Secret_squirrel replied to ubercurmudgeon | 7 hours ago
1 like

ubercurmudgeon wrote:

Quote:

US-based manufacturing ... excellent traffic-friendly beam

Try to be socially-responsible and you go out of business.

Get Chinese factory serfs to solder an off-the-shelf LED to a battery of questionable safety, slap a boast about the number of lumens on the packaging, and you rake in the cash. (Or, if you don't, you haven't built your own factory, hired your own staff, or done your own R&D, so you haven't really lost anything.)

 

Oooo a boat load of rascist assumptions.. Bravo Sir! <slow handclap>

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