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Video: Coffee Stop highlights the good – and the bad – way to start your working day

Recent study showed cycle commuters are happier than drivers – film from Orange Mountain Bikes sums up why

Any commuter cyclist knows that riding into work in the morning is a much better way to start the day than being stuck inside a car in a queue of traffic – and a recent study showed they were more productive and happier, too.

Here’s a video from Orange Mountain Bikes called Coffee Stop that nicely sums up a few of the differences between those different ways to start the day.

The video features Orange’s Express-O hybrid – keep watching to the end for a twist in the tail.

Coffee Stop from Orange Mountain Bikes on Vimeo.

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7 comments

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bdsl | 10 years ago
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Why the repeated close-ups on the driver's name-badge? It looks like we're supposed to think the driver has a menial customer-service job. I don't think there was any clear refrence to the cyclist's job but I suppose we're supposed to think it's something creative and high status. Dislike.

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Spiny | 10 years ago
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This morning:

Wife: You riding your bike again today? It's dark and it's cold.
Me: Yes, the alternative is driving the car.

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ir_bandito | 10 years ago
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No comments on the "stealth ninja" look?

And as for the twist in the tail, could have been better thought out.

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HarryTrauts | 10 years ago
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Cars stall, you spill coffee down your shirt, you choose to drink your coffee in a lay-bye...

I agree with the message but why so black and white? What about the days when the bike gets a puncture and it's chucking down with rain? Or when he's throwing his bike around one of those blind corners at speed and rides straight into a kid on a scooter?

I get a bit fed up with the "them and us" mentality. Surely it's possible to show the benefits of something without denigrating something else?  39

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jameshcox | 10 years ago
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I like the implication that having a bike means you'll speak to pretty girls on your coffee stop.

If only...

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Comrade | 10 years ago
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I reckon they feel good after using this bike because the fork didn't bust!

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banzicyclist2 | 10 years ago
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Yeah it works for me, worst thing of all is having to use the car. The early morning bike ride sets me up for the day.  4

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