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Wiggo comes to Ambridge: Sir Bradley Wiggins to guest-star in The Archers for Sport Relief

Tour de France winner joins long list of guests in world's longest-running soap opera...

Sir Bradley Wiggins will be a guest star on Radio Four’s long-running rural soap The Archers on March 21 as the fictional village of Ambridge gets behind Sport Relief.

Wiggins will play himself as the village puts on the Ambridge Rough and Tumble Sport Relief event.

Sir Bradley will be the event’s guest of honour, handing out the gong to the winner, but will also encounter Lynda Snell’s rusty old bike, and, according to reports, hilarity will ensue.

“When I was asked to record a Sport Relief special for The Archers, there was no way I could turn it down,” Wiggins said in a statement. “I grew up with it on the radio in the house, and it’s not every day you get to star in the world’s longest running soap opera.

“Meeting the cast, the writer and the director was an honour and I really hope the storyline will raise awareness about Sport Relief’s amazing work, and that it shows people that everyone can get involved in Sport Relief this year.”

The Archers has played host to a vast range of guest stars over the years. Terry Wogan, Judi Dench, John Peel, Richard Griffiths, Mike Gatting, Griff Rhys Jones, and Dame Edna have all appeared in The Archers as themselves.

Reactions among Archers fans on the show’s Facebook page were generally positive. Sally Budd posted: “Absolutely Brilliant! Bradders in the Archers I am sooo excited!!!!” and Nick Poole agreed: “To have my sporting hero in my beloved Archers would be simply amazing!”

But Mary Hoffman said: “I am glad you are all so happy. It’s just yawnsville for me but - you know - horses for courses. Or bikes, I suppose.”

We doubt Wiggins has the time to follow up Susannah Weeks’ idea, though, as he’d have to become a show regular. “Could someone fall in love with him?” she said.

John has been writing about bikes and cycling for over 30 years since discovering that people were mug enough to pay him for it rather than expecting him to do an honest day's work.

He was heavily involved in the mountain bike boom of the late 1980s as a racer, team manager and race promoter, and that led to writing for Mountain Biking UK magazine shortly after its inception. He got the gig by phoning up the editor and telling him the magazine was rubbish and he could do better. Rather than telling him to get lost, MBUK editor Tym Manley called John’s bluff and the rest is history.

Since then he has worked on MTB Pro magazine and was editor of Maximum Mountain Bike and Australian Mountain Bike magazines, before switching to the web in 2000 to work for Along with founder Tony Farrelly, John was on the launch team for and subsequently became editor in chief of Future Publishing’s group of cycling magazines and websites, including Cycling Plus, MBUK, What Mountain Bike and Procycling.

John has also written for Cyclist magazine, edited the BikeMagic website and was founding editor of before handing over to someone far more representative of the site's main audience.

He joined in 2013. He lives in Cambridge where the lack of hills is more than made up for by the headwinds.

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