Are unconventional local government measures to encourage active travel, including cycling, and improve cycle safety a waste of money in these straitened times? That’s the question being asked in Bournemouth and Norwich after their councils launched unusual projects to encourage cycling and safety.
Bournemouth council has been hanging bright yellow tags with safety advice for drivers and cyclists on car wing mirrors. Norwich City Council has announced it will fit electronic detectors to lampposts so people can see how far they are riding or walking as part of a project to get people out of their cars.
The Bournemouth signs offer some simple advice for cyclists and drivers for cyclists, the triangular flier suggests:
And for drivers:
According to the Bournemouth Daily Echo some cyclists and drivers have praised the initiative.
Jason Falconer, Sustrans schools ‘Bike It’ officer in the Bournemouth and Poole area, who suffered serious head injuries when he was hit by a car in 2012, said: “They are reasonable and simplistic and I’m fully in support.”
But the notices have been left as litter in car parks, and local taxi drivers are unimpressed.
Ashley Miller, chairman of the Bournemouth Station Taxi Association, said some of his fellow drivers believe they are ineffective.
“They said: ‘What a total waste of money’,” he said.
Bournemouth council has distributed 2,210 leaflets on cars in council car parks since November. The council plans to give out a further 2,281.
Ian Kalra, head of transportation services, said the leaflets are part of the Getting About project aimed at encouraging more people to cycle.
“These information leaflets are just one element of the Look Out campaign aimed at reminding motorists and cyclists of their responsibility as a road user,” he said.
“It is important that we create a mutual respect between different road users.”
Mr Kalra added: “We hope people will take notice of the message and act on it, making our roads safer for everyone.”
Meanwhile in Norwich, a poll by the Eastern Daily Press has given a resounding thumbs-down to a plan to install electronic detectors on lampposts so people can log their walking or cycling distance.
Norwich City Council will spend £60,000 from a Department of Health grant to set up the system, which it expects 15,000 people to use. Participants are likely to compete for prizes for those who walk or cycle the most, though the details are yet to be worked out.
Cards that work with the system, to be run by health IT company Intelligent Health, will be available from doctors’ surgeries and libraries.
City council leaders hope schools and businesses will check online to see who can walk the furthest and most regularly.
In a similar scheme in Caversham in Berkshire, a primary school won £6,000 in library books for its pupils topping the table.
But a poll in the Eastern Daily Press has come out over 80 percent against the scheme. Asking the question “Do you think that this idea is money well spent?” the paper found 84 percent of readers responding in the negative.
Norwich City Council sees the project as an investment in the health and wellbeing of Norwich citizens, according to council leader Brenda Arthur.
Acknowledged by the Telegraph as a leading cycling journalist, John Stevenson has been writing about bikes and cycling for over 30 years since discovering that people were mug enough to pay him for it rather than expecting him to do an honest day's work.
He was heavily involved in the mountain bike boom of the late 1980s as a racer, team manager and race promoter, and that led to writing for Mountain Biking UK magazine shortly after its inception. He got the gig by phoning up the editor and telling him the magazine was rubbish and he could do better. Rather than telling him to get lost, MBUK editor Tym Manley called John’s bluff and the rest is history.
Since then he has worked on MTB Pro magazine and was editor of Maximum Mountain Bike and Australian Mountain Bike magazines, before switching to the web in 2000 to work for CyclingNews.com. Along with road.cc editor Tony Farelly, John was on the launch team for BikeRadar.com and subsequently became editor in chief of Future Publishing’s group of cycling magazines and websites, including Cycling Plus, MBUK, What Mountain Bike and Procycling.
John has also written for Cyclist magazine, edited the BikeMagic website and was founding editor of TotalWomensCycling.com before handing over to someone far more representative of the site's main audience.
He joined road.cc in 2013 and these days he lives in Cambridge where the lack of hills is more than made up for by the headwinds.