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TECH NEWS

Strava launches cycle clothing range

Strava jersey, bib shorts, gilets, socks and arm warmers now available through US online shop

Want to let other cyclists know you’re a Strava addict? Then how about the newly released Strava cycling kit, comprising jersey, bib shorts, socks and more, now available through their online shop?

Strava has become hugely popular in the last few years and has added new lexicon to the cycling vocabulary such as Segments and KOM, and for many uploading an activity is the first priority after a ride. It’s also a great way to follow the few professional cyclists that frequent the website such as Ted King and Niki Terpstra. Here are 11 professional cyclists on Strava.

The Strava cycling collection includes a short sleeve, bib shorts, gilet, arm warmers and socks available for men and women, and for off the bike there’s a baseball cap (no sign of a cycling cap sadly) and a couple of t-shirts. The Strava jersey costs $120, the bib shorts are $165, the gilet is $125, arm warmers $45 and socks $18.

If you’re interested, it’s worth knowing that while Strava will happily ship to the UK, they are keen to point out that sometimes import tax and duty is payable to the carrier upon arrival, but they are planning to make it easier to shop to the UK in the future, and provided the following statement on the matter.

“The Strava store is really popular with cyclists in the UK and we hope you’ll like the new kit we’ve added to our range recently,” said Gareth Nettleton, Director of International Marketing for Strava. “We’re working hard to make our store more accessible and local to customers across the globe. Soon, you’ll be able to pay in your local currency and in 2015 we’ll be internationalising the store further which will mean shipping to the UK will be faster and more straight forward. But for members currently purchasing from the UK, please do be aware that international import duties and taxes may be payable.”

View the Strava cycle clothing at their shop here shop.strava.com

David worked on the road.cc tech team from 2012-2020. Previously he was editor of Bikemagic.com and before that staff writer at RCUK. He's a seasoned cyclist of all disciplines, from road to mountain biking, touring to cyclo-cross, he only wishes he had time to ride them all. He's mildly competitive, though he'll never admit it, and is a frequent road racer but is too lazy to do really well. He currently resides in the Cotswolds, and you can now find him over on his own YouTube channel David Arthur - Just Ride Bikes

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21 comments

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wycombewheeler | 9 years ago
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“We’re working hard to make our store more accessible and local to customers across the globe. Soon, you’ll be able to pay in your local currency and in 2015 we’ll be internationalising the store further which will mean shipping to the UK will be faster and more straight forward. "

What's the latest on this. I'm looking at the climbing challenge feb jersey, thinking its pretty cool. But I'm not prepared to pay the high shipping+tax+fees again. Rapha winter jersey cost me about the same as a gran fondo short sleeve jersey due to all the charges. The Cuore stuff is good, but you can't compare short sleeve summer to long sleeved merino.

Also am I alone in thinking 'pay in your local currency just means it will cost more as they set the price at worst case exchange rate to cover themselves. Example Canyon bikes significantly cheaper in euros than in pounds, despite eu supposedly being about free trade.

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redmeat | 9 years ago
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I wonder if people who wear this stuff find themselves being overtaken more often.

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Leviathan replied to redmeat | 9 years ago
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redmeat wrote:

I wonder if people who wear this stuff find themselves being overtaken more often.

Never, eat my dust fool.

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Leviathan | 9 years ago
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So I don't have to wait until august to get an orange strava jersey? So I don't have to do a 130km Gran Fondo? But I want that little 8 on the back; guess I'll have to keep waiting and 'earn' my jersey.*

*Started using Strava after doing Ride London 100 then realised I fancied the jersey but too late to log a time.

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truffy | 9 years ago
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TBH the stuff looks good enough. They just need to get rid of that branding shit.

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thegibdog | 9 years ago
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I really don't understand why anyone would pay for this kit.

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ydrol | 9 years ago
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They have jerseys in XL, XXL, and XXXL. Thats better than their segment leaderboards where they just have 200lbs plus. And is the reason I've not gone premium..

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Namasteve | 9 years ago
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Strava has had branded clothing for sale for ages. Not just the accomplishment-specific items like Gran Fondo jerseys, but bibs, jerseys, etc. that have some combination of orange and the word Strava on them.
This appears to just be the launch of the 2015 iteration of that clothing. The interesting thing is that there's a subtler black kit only available to Premium members.

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cjwebb | 9 years ago
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They've done the Gran Fondo jerseys for ages - different colour every month (price + shipping has always put me off though)

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jimbo2112 | 9 years ago
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Does this mean that the costs will come down then? It's not clear to me from this article. I bought the August orange jersey to go with my orange Moda Echo. It's great; best tope I own in terms of fit and quality. Have not even worn it out yet, though, as I don't want to get it ruined on the winter roads... but, I won't be buying one again after the high initial cost, huge waiting time and the Fed(up)Ex charge on top. There's no way anyone should pay more than £70 for this top inclusive of postage.

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wycombewheeler | 9 years ago
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is this news? Strava have been doing clothing for ages. Although sorting out the shipping is good news. It's really quite simple though, as the kit is made in the EU don't send it to EU countries via America. Local currency is much less of an issue than vat + duty + fees

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KiwiMike | 9 years ago
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Yeah, I see that. Fair cop  40

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Matt_S | 9 years ago
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I bet the shorts have a radio pocket, and the jersey comes with a set of those no-pin number clips so you can really get that authentic wannabe pro feeling.

 24

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828321 | 9 years ago
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How much do Strava pay you for advertising their website? I'm kinda fat so I think half the cost of a roadside billboard is reasonable.

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KiwiMike replied to 828321 | 9 years ago
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828321 wrote:

How much do Strava pay you for advertising their website? I'm kinda fat so I think half the cost of a roadside billboard is reasonable.

Probably as much as everyone else who gets an article written about them: I imagine, zero.

Unless they have purchased adspace on the site, of course. But that's a different bidon of sticky goo, and is also what keeps the site alive, innit? Funnily enough, it's not a commune running on love and sunshine. There are Road.CC children to feed. WILL NO-ONE THINK OF THE LITTLE ROAD.CC CHILDREN?

You wouldn't be the first to infer that some articles on websites/in magazines are basically advertorial. Me? I prefer to read the article and take it on balance as 'news' of a 'product' that's of interest to some people.

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notfastenough replied to KiwiMike | 9 years ago
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KiwiMike wrote:
828321 wrote:

How much do Strava pay you for advertising their website? I'm kinda fat so I think half the cost of a roadside billboard is reasonable.

Probably as much as everyone else who gets an article written about them: I imagine, zero.

Unless they have purchased adspace on the site, of course. But that's a different bidon of sticky goo, and is also what keeps the site alive, innit? Funnily enough, it's not a commune running on love and sunshine. There are Road.CC children to feed. WILL NO-ONE THINK OF THE LITTLE ROAD.CC CHILDREN?

You wouldn't be the first to infer that some articles on websites/in magazines are basically advertorial. Me? I prefer to read the article and take it on balance as 'news' of a 'product' that's of interest to some people.

I think you may have taken 82832's use of 'you' a little too literally - he appears to be asking how much Strava pay the wearer of the kit for advertsising, hence his comment about being fat - not how much strava pay road.cc.

I did think the same initially, though!

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Kadinkski replied to notfastenough | 9 years ago
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Yeah, he's talking about the ad for Strava on his jersey. Very funny.

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bdsl replied to 828321 | 9 years ago
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Unfortunatley it's hard to find quality cycling clothes or equipment that doesn't prominently display some branding. I'd much rather have the brand names discreetly shown on the insides of clothes or on an inconspicous part of a bike frame. This may be true of outdoor & sports clothes in general.

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brackley88 | 9 years ago
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I got the shorts, Jersey, arm warmers and gilet; and was stung for about £100 on delivery for customs charges.....ouch!!

Strava need to sort this for the gear to be readily available at a sensible price.

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mrmo | 9 years ago
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does this mean they will do something about the shipping costs? They may be correct but they do seem a tad high.

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David Arthur @d... replied to mrmo | 9 years ago
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mrmo wrote:

does this mean they will do something about the shipping costs? They may be correct but they do seem a tad high.

As per the statement, they've told us they're working on this, and it looks like they'll have it sorted in 2015. That's all I know for now

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