Van Rysel has launched a lifestyle clothing range for riders to showcase their passion away from the bike while raising funds for restoring sections of France’s cobbled roads, with pavé-themed sweatshirts and t-shirts.
There are two different styles of sweatshirts and t-shirts available: a printed design of the peloton on the ‘secteurs pavés’, as well as subtle embroidered options.
Van Rysel says it will contribute to the renovation of the pavé sectors of the North of France by donating profits to Les Amis de Paris-Roubaix, the charity that looks after all the historic cobbled routes for cyclists.
Made in the Gentle Factory in Roubaix, Van Rysel says the products are sustainable and eco-friendly with fully organic and/or recycled materials used, as well as being made to last.
The collection will only be on sale within 1083km of Roubaix in France, Germany, the Netherlands, the UK and Belgium, to limit the CO2 emissions involved in transportation, that figure chosen because it is the largest distance between any two French cities. Van Rysel says that selling within 1083km of Roubaix is like selling in France.
“We want to act eco-friendly. That’s why we do not guarantee availability in complete Europe,” says Van Rysel.
There are 300 of each sweatshirt style available, which cost £59.99, and 1000 of each t-shirt design priced at £29.99. They're available at www.decathlon.co.uk
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4 comments
Great that this stuff is actually made in Roubaix. Whilst Lille has seen a bit of a renaissance over the past 20-odd years, the traditional industries around Roubaix still struggle as far as I understand. This is why the race is so important.
Paris is in France. Roubaix ™️ is in France (I may have to check with Spesh on that).
Is Flanders not a region in Belgium? Would you call that NW corner of France the 'Flanders lifestyle'? Serious-ish question.
P.S. Where's mes frites avec mayo?
Cycle from Flanders into Nord Pas de Calais and you'd be hard pressed to know the difference. The gradient remains flat and the place names won't give much away; Steenvoorde, Wormhoute, Hazebrouck all in France. Nor the food and drink, plenty of flammekueche to be had in Lille, washed down with beer, not wine.
See also:
https://en.m.wikipedia.org/wiki/French_Flanders
Excellent, that's a lot clearer. Thanks
I've always fancied a week or so in that area following the Spring races. With the food and drink being as important as the cycling…