Strava has launched a new in-app messaging feature saying it is an “efficient avenue for athletes to coordinate adventures, connect for inspiration or tips, share their journey, and more – all within a unified platform”.

We’ve been testing the beta version of the messaging at the office for the last couple of weeks and have enjoyed how easy it makes sharing routes with others. This feature might just be the best way for clubs and cycling groups to communicate ride plans and chat with each other without having to add everyone based on their phone numbers.

The new messaging feature offers direct (one-on-one) and group messages. This feature is available for all Strava users, not only those with the app’s paid Subscription. Users can also customise the messaging feature based on their desires – for example, they can set their preferences on who can invite them to a group message or who can message them directly. 

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The settings will be automatically set based on an athlete’s profile visibility but can be adjusted to receive messages to and from ‘Following,’ ‘Mutuals’ or ‘No One’, and the group names can be customised. 

Strava messaging settings
Strava messaging settings (Image Credit: Farrelly Atkinson)

Users can also use the messaging feature to share an activity or route. 

With the introduction of yet another messaging platform to our lives, Strava said it’s hoping athletes can share motivation, hype, and even some friendly competition through message reactions and gifs.

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“The introduction of Messaging marks an exciting milestone for Strava,” said Zipporah Allen, Strava’s Chief Business Officer. “This highly anticipated feature adds depth to what makes Strava special – a global community rooted in authentic connections. It also underscores our unwavering dedication to prioritise the athlete experience continually and what we are building for them.”

Strava messaging Jamie
Strava messaging Jamie (Image Credit: Farrelly Atkinson)

Strava said it’s hoping to continue upgrading the messaging feature with a host of new features in 2024. These include messaging within Strava Clubs, conversations based on specific topics within a Club, and photo uploads in messaging – just what Jamie was wishing from the feature. 

Strava messaging 20231
Strava messaging 20231 (Image Credit: Farrelly Atkinson)

 

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