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New nutrition from NGX is personalised for your genetics

Sports supplements are said to be tailored to your individual DNA

Nutri-Genetix (NGX) has released a genetically personalised daily nutrition shake that it says will offer enhanced performance and boosted immunity as it is tailored to each rider's DNA after a swab test is taken.

2021 NGX bodyfuel

NGX says it relies on nutrigenetics, which aims to understand how people metabolise and process different nutrients based on their genetic makeup.

“A person’s DNA can have a significant effect on how their body uses nutrients, and everyone’s DNA has a direct association with how their nutrients are absorbed, transported, activated and eliminated from their bodies,” says NGX.

2021 NGX dna test

Consumers need to take a swab from the inside of their cheek and from there NGX runs a genetic test which the brand says can identify your optimal dietary needs.

The lab then analyses over 30 SNPs (single-nucleotide polymorphisms) which, according to the brand, determines how the individual metabolises and processes different nutrients, as well as sensitivities to certain foods and their body’s detoxification process. An in-depth report is produced highlighting the key areas the shake needs to target and it is delivered for your own personal use.

2021 NGX Profile

The ratio of macronutrients in each shake (the proteins, carbohydrates and fats) and micronutrients (vitamins and minerals) is said to be designed specifically to “optimise muscle performance and maximise fat loss, enabling people to achieve a lean, sculpted physique faster and more easily than with other supplements and shakes”.

The recommended portion is 70g, two scoops' worth, of NGX BodyFuel each day, along with a balanced diet hitting your personal standard nutritional reference intake.

It comes unflavoured, but there are two add-ons: SuperBerry which is said to be antioxidant packed, fibre and vitamin rich, while the Cocoa & Coconut option is packed with good fats says NGX.

2021 NGX berry

Alongside regular daily use of the BodyFuel, the NGX PowerPack recovery drink can be taken immediately after a workout. One 35g scoop, a blend of protein, carbohydrate and vegan-friendly creatine, is said to help you achieve optimal results and maximises recovery.

All NGX products are said to be made from naturally sourced, vegan-friendly ingredients and contain no artificial sweeteners, flavours or colouring, as well as being free from soy, lactose, gluten and GMO.

Now for prices. Well, NGX offer a Starter Pack at £129.99 which includes the DNA Nutrition Test and DNA Report; 2x 500g pouches of NGX BodyFuel, 200g of flavour and an NGX t-shirt and shaker.

Subscription prices start from £34.99. Receive a free DNA test (worth £99.99) and personalised nutrition report when you subscribe to BodyFuel and you can chose the amount of product you desire...

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Secret_squirrel | 3 years ago
1 like

If this is a genuine DnA test I'd like to know how they store and use both the sample and any resulting analysis in line with GDPR.   I bet there's some interesting fine print in the T&Cs....

There money is to be made in sharing dna profiles from well labelled marketing demographic groups.  Like cyclists with plenty of disposable income to spend for instance....

wtjs | 3 years ago

Looks like we mostly agree that it's a load of rubbish, although some nutritional special advice probably is beneficial if you are in the top 2% of cyclists

Compact Corned Beef | 3 years ago
1 like

Is the above graph suggesting 'George' requires a vitamin B intake of nearly 8x the standard RDA? That seems... unlikely.

ktache replied to Compact Corned Beef | 3 years ago

There are 8 different B vitamins, and some of them are not so good for you if you take too much of them.

stomec replied to Compact Corned Beef | 3 years ago

Hmm that depends... A lot of people are B12 deficient and need those supra maximal oral intakes to correct - the alternative is IM injection as dietary absorption can be an issue. However, this would come about more from testing B12 levels rather than a DNA swab. 

Having said that, there does appear to be differences in B12 metabolism based on SNP Gene findings

Which may be what this is based on? I think I would have to see more research before calling BS/not BS on this particular one...


wtjs replied to stomec | 3 years ago
1 like

 A lot of people are B12 deficient 

Very few people are B12 deficient, and very few of those are suffering from the so-called pernicious anaemia where they are unable to absorb oral B12. The rest will be the dietary deficiency resulting from inadequate intake which is essentially restricted to people who don't eat meat, alcoholics etc., who don't make a point of looking for non-meat B12 sources. One problem is that it's difficult to reliably prove pernicious anaemia as opposed to inadequate intake.

fukawitribe replied to wtjs | 3 years ago
1 like

No, stomec is correct. In absolute terms, a lot of people suffer from some sort of B12 deficiency. Studies have suggested mid-single to double digit percentages in aging populations (65+), high single digit in young women, significant numbers of deficient individuals with adequate intake, and so on. There's arguments about where the level for 'deficiency' should lie, and what proportion is due to immune disorders, genetic factors or diet - but the total number recognised today is not 'very few'.

stomec replied to wtjs | 3 years ago
1 like

Here this should help. Incidence of 6-20% depending on age group counts as a lot imho. 

Simon E | 3 years ago

Even the name rings alarm bells.

But putting aside the DNA test bullshit, this is just another clown selling supplements and powdered shakes, like a thousand other companies. I come across them all the time, all making the same carefully worded, half-baked claims because they aren't allowed to publish blatant lies.

Many of these products and so-called 'superfoods' are powdered plant extracts made in factories, where the processing involved robs them of a significant part of the qualities that make them beneficial (and often from sub-standard produce that wouldn't be acceptable to sell as fresh or frozen).

If you want your essential micronutrients, flavinoids and fibre then eat a variety of fresh fruit and veg. Get your protein, amino acids / BCAAs and 'good' fats from nuts, seeds, wholegrains etc. Buy organic where you can, particularly the food types that have been shown to be high in pesticide residues:

It's not difficult, it's just not as easy as pouring an overpriced powder into the blender and fooling yourself that it's good for you.

hawkinspeter | 3 years ago

This doesn't pass the sniff test to me. I'm not saying that this company is necessarily a scam, but there's a lot of companies scamming people with DNA testing.

Here's a little write up on some of them:



The problem, according to experts, is that these companies are promising information about DNA with a granularity that even scientists can't deliver. Deanna Church, a geneticist at the biotech company Inscripta, told Futurism the tests are "all equally useless".

jaymack | 3 years ago

...and in a US scientific study using beer as a recovery drink female runners improved their times over a set route which is marginally more believable than this latest manifestation of snake oil salesmanship. 

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