Green Disc Eco Chain Care tool claims to save up to 90% of chain oil over standard application

What, you mean everyone doesn't remove their chain after each ride, electrosonically clean it, and soak it in a warm bath of fresh lube overnight before refitting?  Call yourselves cyclists.

I remember the inclinometer that was marketed briefly in the 1980s, the idea being that it was fastened to your top tube and told you when you were going up a hill! This idea seems equally stupid.

Who uses a rag to apply oil to a chain? Maybe the designers saw someone using a rag to clean a chain, but that is as close to a bicycle as they actually got?

This looks like a way to waste a lot of oil by soaking it into a sponge that will then get filthy.

How in heck does such a stupid idea ever see the light of day, let alone gain a design award?

The ideal solution to a problem which never existed.  Honestly, who gets chain lube "everywhere" when putting it on their chain?!

So this is basically a rag in a circle?

Seems like another solution to problems that don't exist. If I buy a new chain the initial lube usually lasts for ages and then you're not at it every ride when it does need lube. Can't really see how cyclists are pouring litres of chain oil into groundwater. Most will get applied in the garage in tiny amounts.

How on earth is this lubricating the chain? that's lubricating the outter rollers. very little chances for the lub to enter on between the plates and zero chances to have the axle and inner side of the roller seeing a drop of oil... @liam... you must be serious when you promote a product!

I remember in the mid to late 90s buying a chain lube, mountainbikeish perhaps, in a round tin, lube in one half, sponge in other, you wiped it on the chain.

It worked, it was different.

It was pricey, and the sponge got too filthy, I think I got 2 tubs, one more on the more extreme side.

The nozzle on the Muc Off lube bottles is a work of art, tiny dropper.  Lube is a bit hmmm though.  Shame.  Finish Line Wet only dribbles out a bit more than I want, but then I want good coverage and then wipe off, old T shirt, very little excess on the tissue when applying though.  Finish Line Dry, I have in aerosol, that's wasteful when applying, but when I used their Krytech when I could no longer get the aerosol, I got  a lot of cloggage, which is why I stuck with the wasteful aerosol Dry.

 - and lube is being wasted by using the device to apply it to the outside of the chain. Put the lube where it's need - on the inner side.

I use a hypodermic syringe and blunt needle (as used for refilling ink cartridges - ebay) I drop of lube per roller, exactly where required. No waste.

how is that greener than repurposing my old tee shirt and pants?