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Seeing the person behind the cyclist: More Than A Cyclist campaign aims to inspire behaviour change with powerful new film, plus our top cycling Christmas gifts

After the release of its latest emotional campaign video, Rob Anderson of the More Than A Cyclist campaign tells us more about the group's aims. In part 2, we discuss our favourite ever cycling gifts...

It's episode 67 of the road.cc Podcast, and we're turning our attention to cycling safety ahead of the festive season as we speak to Rob Anderson of the More Than A Cyclist campaign.

 

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Rob talks to road.cc editor Jack about the main aims of More Than A Cyclist, and the process behind its visceral new campaign video (above). Find out how the passionate volunteers behind the campaign are trying to get their message heard via social media and hard-hitting billboards, while speaking to politicians and other influential figures to reach those beyond the cycling community. 

To find out more, head over to morethanacyclist.org

fabric christmas saddle

In an altogether more frivolous part two, Tony, Ryan and George turn their attentions to the looming behemoth that is Christmas and, most importantly, what they hope will be waiting under the bike ornament-packed tree on 25 December. 

The trio also discuss their all-time favourite Christmas presents, which range from flashy go-faster gifts like wheels and aero helmets to the trusty old tool kit and even ski gloves – while Ryan explains why a certain pro cyclist’s books are possibly better left submerged inside their stocking…

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At the time of broadcast, our listeners can also get a free Hammerhead Heart Rate Monitor with the purchase of a Hammerhead Karoo 2. Visit hammerhead.io right now and use promo code ROADCC at checkout to get yours.

This content has been added by a member of the road.cc staff

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4 comments

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Shepton | 4 months ago
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With regard to the More Than A Cyclist campaign: Despite the intention of these campaigns, everytime one of them hits social media, comments in their thousands are added blaming cyclists for not cycling on the pavement, cycling on the pavement, cycling too slowly, cycling too quickly, wearing lycra, not wearing helmets, having dazzling lights, not having lights and of course not paying road tax.  Do they really make a difference to driver attitudes?

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hawkinspeter replied to Shepton | 4 months ago
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Shepton wrote:

With regard to the More Than A Cyclist campaign: Despite the intention of these campaigns, everytime one of them hits social media, comments in their thousands are added blaming cyclists for not cycling on the pavement, cycling on the pavement, cycling too slowly, cycling too quickly, wearing lycra, not wearing helmets, having dazzling lights, not having lights and of course not paying road tax.  Do they really make a difference to driver attitudes?

Sounds like a good reason to avoid social media.

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wtjs replied to Shepton | 4 months ago
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Do they really make a difference to driver attitudes?

No, not to the really bad ones, but this is not to decry the effort and intent of the people doing their best on the campaign.

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Jimmy Ray Will replied to Shepton | 3 months ago
0 likes

From what you've outlined there, i'd say yes.

To be taking the time to compile and put forward these 'whataboutery' excuses / counter arguments, it would indicate a degree of personal reflection.

And, that's kind of the point of the campaign... where motoring Mike has historically justified cutting up a cyclist because 'they are all the same', or 'a cyclist once nearly didn't stop at a zebra crossing, making me feel uncomfortable', the campaign highlights that all cyclists are individuals, are brothers, sons, fathers, Derek from the five aside football team etc.

If it makes people stop and think, even for a moment, it will start to have an effect. 

And... the other argument is; the more extreme, inappropriate, stupid the response (comments), the closer you are to 'winning', he who shouts loudest, knows that they only have shouting left. 

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