The UK bike market “has gone berserk” over the past year due to soaring demand due to the coronavirus pandemic, according to the head of cycling at Decathlon.
Pete Lazarus told the Guardian that stock of new bikes selling out almost as soon as shipments arrive in the UK, with customers setting up alerts on the retailer’s website to be told when sold-out products are back in stock.
“The cycle market has gone berserk,” he said. “The minute you get stock in they are like piranhas on a fish. Demand is huge.”
The boom has been driving both by key workers and others who are unable to work from home switching to two wheels for their commute, as well as people turning to cycling during lockdown as a means of getting out of the house for exercise.
In both cases, many new cyclists have been encouraged to take to two wheels by the rollout of infrastructure such as pop-up cycled lanes put in place by councils in response to the pandemic.
Decathlon, which trades from nearly 50 stores in the UK, has seen 170 per cent growth in sales of e-bikes, while sales of road bikes are up 65 per cent, and hybrid and commuter bikes are also seeing year-on-year growth.
Across the industry as a whole, the boom experienced in 2020 when sales rose by 41 per cent has continued into the New Year, with growth of 41 per cent in January according to trade body the Bicycle Association.
Repair and maintenance is also up, helped in part by the government’s Fix My Bike voucher scheme, as are sales of second-hand bikes – something Decathlon hopes to capitalise on with the forthcoming launch of its Second Life Marketplace offering refurbished bikes.
> Decathlon to launch "Second Life Marketplace" selling refurbished bikes in stores
The UK is far from the only country where bike sales have boomed in the past 12 months, of course.
Unprecedented demand combined with disruption to shipping as a result of the coronavirus as well as soaring container costs are having a major impact on the supply chain worldwide – compounded in the UK’s case by the end of the Brexit transition period.
The Guardian highlighted shortages of Shimano components, with lead times lengthening. In response, the company is expanding production capacity.
According to Dominic Langan, the chief executive of Madison and Sportline, the UK distributor for the Japanese brand, worldwide demand means it is “challenging for manufacturers to react whilst they too are trying to operate in a pandemic and all the associated restrictions.”
He added: “We do not know how long the demand will last for which is why many producers are reluctant to invest more in machinery and production capacity if they don’t expect this level of demand to continue indefinitely.”
Have to agree about reviewing the footage as what att he time seems close can be very different on camera and thats what a court will see. it does...
Shock as £500k Ferrari SF90 crashes head-on into row of parked cars in Halesowen...
Cast is very brittle
What could be could be causing this flooding, is it the blocked drains? No, it's definitely that line of white paint near the side of the road!
I've not bothered to read the comments under the JV Emergency vehicle tweet but I guarantee there would be so many of them stating that without the...
This. Everybody needs a bike they're willing to leave locked outside the pub without worrying about losing it.
Might not be disingenuous at all. As I learned on road.cc "road safety expert" means "expensive self-publicist lawyer"....
Come on, Chris, I think you are smarter than this, and can do better....
By his logic on overtaking bikes they'd have to wait there forever - even if you could see the other lane was clear for miles ahead - until there...
Don't advertise and the trade will go elsewhere.