Wattbike CEO, Rich Baker has called for the PM's help as British manufacturers are "bearing the brunt" of surging shipping costs. Customers will bear the brunt too, however, as the brand announces its flagship home trainer, the Wattbike Atom, is set for a five per cent price rise from £1,899 to £1,999 from Monday. Baker warned that prices across its range will have to rise to address spiralling costs within international shipping and parts.
"We’re calling on the Prime Minister to intervene," Baker said. "During the pandemic the message to everyone was keep exercising, stay fit and invest in your health. We’re now calling on the government to make sure that Wattbike can continue to offer our products at competitive prices and help keep the nation fit.
"We’re seeing shipping container charges 850% higher than normal and, whilst we’re not the only industry affected, this simply can’t go on. We’re calling on the Prime Minister to intervene on the ongoing international shipping chaos on behalf of manufacturers, consumers and businesses up and down the country who are bearing the brunt.
"At this rate, it’s inevitable that prices will rise across all imported goods and we’ve tried everything to avoid putting our prices up, with little help coming from Westminster. So we really want to see Boris get on his bike on this issue, for the good of all British consumers. We’ll even reserve him a Wattbike to build his fitness for the challenges ahead."
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