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Brooks England’s UK distributor confirms brand’s products available as usual through premium dealers

Iconic saddle brand has suspended online sales to UK shoppers due to Brexit-related issues

Brooks England’s UK distributor has confirmed that saddles and other products from the Smethwick, West Midlands-based brand are available as usual through premium dealers and are unaffected by the company’s current policy of not accepting online orders from consumers here due to Brexit.

As we reported yesterday, Brooks England – which has been owned since 2002 by Italy-based Selle Royal – has said that despite its products being made here, dispatch takes place from Italy, and it has temporarily ceased sales through its website to customers in the UK “while we analyse this situation and plan the proper administrative steps moving forward.”

> Brooks England stops sales of ‘Made in Britain’ saddles to UK shoppers – because of Brexit

Richard Jones of the brand’s British distributor, Extra UK, got in touch with us this morning to stress that the suspension of sales only applied to goods ordered directly through Brooks England’s website, and that products would still be available as usual through premium dealers. 

In a statement, Extra UK said: “You may have seen some reports in the press over the weekend about supply of Brooks England saddles to the UK being postponed due to difficulties around Brexit. We want to assure you that this only affects consumers buying Brooks England products directly from the Brooks England website.  Orders from anywhere in the World through this website are fulfilled from a single location in Italy.

 “UK distribution through Extra UK is unchanged.  Extra UK will continue to deliver Brooks England products to Brooks Premium Dealers throughout the UK and Ireland. UK consumers can use the Brooks England store locator to find a local stockist.

“Furthermore, we can confirm that UK-made Brooks England products are shipped directly from the Brooks England factory in Smethwick to Extra UK’s warehouse, and not via Selle Royal’s HQ in Italy.”

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The company added: “Rest assured that availability of Brooks England products in the UK through its UK distributor, Extra UK, remains unchanged.”

Simon joined as news editor in 2009 and is now the site’s community editor, acting as a link between the team producing the content and our readers. A law and languages graduate, published translator and former retail analyst, he has reported on issues as diverse as cycling-related court cases, anti-doping investigations, the latest developments in the bike industry and the sport’s biggest races. Now back in London full-time after 15 years living in Oxford and Cambridge, he loves cycling along the Thames but misses having his former riding buddy, Elodie the miniature schnauzer, in the basket in front of him.

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Simon E | 3 years ago

The URL in the store locator link is missing a colon, it should be:

(though they are all in London and the SE)

Will Hornby replied to Simon E | 3 years ago

The default location is set to London if you change it you will see other store locations around the UK.

Simon E replied to Will Hornby | 3 years ago

Thanks. That wasn't obvious when I looked at it. A useability fail IMHO.

120 listed for the UK if you search by country. wink

Just out of interest, I tried some nearby countries; there are 97 stockists in Switzerland, 71 in France, 108 in Germany and 80 in Italy.

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