Brewdog CEO James Watt was taken to hospital by paramedics after shattering his collarbone in a high-speed crash while mountain biking in Scotland.
The brewing boss was leading a shareholder mountain bike tour near Aviemore in the Cairngorms National Park when he fell on a bend, the Scottish Sun reporting Watt was riding at around 25mph at the time.
Writing on social media, Watt said he will undergo surgery on Friday to "put my shoulder back together".
"Unfortunately I shattered my collar bone whilst mountain biking with Equity Punks [shareholders] in the Lost Forest at the weekend," he wrote.
"Thanks to everyone who attended helped us plant the first trees in the Lost Forest. I will be having surgery on Friday to put my shoulder back together."
The CEO had said the ride would not be "intense or challenging", with the Sun reporting other riders were forced to end the route early due to the tough terrain.
"The cycle was definitely more challenging than we had thought and this will be reflected in the comms for next time," Watt said.
"We will take all the other bits of feedback on-board too."
The event was at Brewdog's £9 million Highlands estate where the company has pledged to plant more than a million trees to attempt to compensate their greenhouse gas emissions.
Back in 2018 Brewdog launched a cycling club, The Brewdog Chain Gang, which drew criticism from some of its global audience due to connotations with slavery.
Commenting on the Brewdog Chaingang, a spokesman said: "We named our cycling club Chain Gang as a nod to the well-known and often used term in the cycling community referring to a group of cyclists riding in lines behind a leader, allowing for a slipstream effect.
"It's a commonly used turn of phrase in cycling and thousands of cycling clubs, races and organisations around the world use it within their names.
"The launch has been really well received with over 1,600 people signing up to create over 150 new cycling chapters in more than 20 different countries, achieving our goal of bringing together like-minded beer and cycling enthusiasts."
Dan joined road.cc in 2020, and spent most of his first year (hopefully) keeping you entertained on the live blog. At the start of 2022 he took on the role of news editor. Before joining road.cc, Dan wrote about various sports, including football and boxing for the Daily Express, and covered the weird and wonderful world of non-league football for The Non-League Paper. Part of the generation inspired by the 2012 Olympics, Dan has been 'enjoying' life on two wheels ever since and spends his weekends making bonk-induced trips to the petrol stations of the south of England.