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Video: Thor Hushovd stars in Norwegian cycle safety clip

We've always thought he was a cool cat, now here's the proof...

‘Cyclists don’t have nine lives’ is the payoff line of this video from the Norwegian Public Roads Administration featuring pro cyclist Thor Hushovd. In the video, Hushovd just survives a number of on-bike scrapes including throwing himself over the bonnet of a car.

We wonder if he did he own stunts?

Spotted by forum user SM who says: "Video doesn't take sides and demonstrates dangers of not being a considerate road user to both cyclist and driver. Like it. Come on Wiggo, get your acting make-up on and do your country proud!"

John has been writing about bikes and cycling for over 30 years since discovering that people were mug enough to pay him for it rather than expecting him to do an honest day's work.

He was heavily involved in the mountain bike boom of the late 1980s as a racer, team manager and race promoter, and that led to writing for Mountain Biking UK magazine shortly after its inception. He got the gig by phoning up the editor and telling him the magazine was rubbish and he could do better. Rather than telling him to get lost, MBUK editor Tym Manley called John’s bluff and the rest is history.

Since then he has worked on MTB Pro magazine and was editor of Maximum Mountain Bike and Australian Mountain Bike magazines, before switching to the web in 2000 to work for Along with founder Tony Farelly, John was on the launch team for and subsequently became editor in chief of Future Publishing’s group of cycling magazines and websites, including Cycling Plus, MBUK, What Mountain Bike and Procycling.

John has also written for Cyclist magazine, edited the BikeMagic website and was founding editor of before handing over to someone far more representative of the site's main audience.

He joined in 2013. He lives in Cambridge where the lack of hills is more than made up for by the headwinds.

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