The TV ads for Scotland’s Nice Way Code road safety awareness campaign broke cover this morning and... well, see for yourself.
There are two ads. ‘Nice Way Code Name’ shows a rider running a red light, and then cuts to Monty Pythonesque gag, while 'Nice Way Code Think Horse' says you should treat a cyclists as you’d treat a horse.
Here, they are. Let us know what you think in the comments.
The Nice Way Code campaign was announced last week, but will be officially launched today. The £500,000 campaign aims to improve road safety by asking road users to all just get along and be lovely to each other.
Scottish cycling campaign group Pedal on Parliament was not impressed. According to Pedal on Parliament, research shows that the most effective means to reduce road deaths are changes to the road environment and lower speeds. Education campaigns, especially where not backed up by visible enforcement, do very little.
In response to the group's criticism, a Scottish government spokesman said: “Road safety is everyone’s responsibility and we make no apology for raising awareness of this issue or for seeking to improve behaviour."
John has been writing about bikes and cycling for over 30 years since discovering that people were mug enough to pay him for it rather than expecting him to do an honest day's work.
He was heavily involved in the mountain bike boom of the late 1980s as a racer, team manager and race promoter, and that led to writing for Mountain Biking UK magazine shortly after its inception. He got the gig by phoning up the editor and telling him the magazine was rubbish and he could do better. Rather than telling him to get lost, MBUK editor Tym Manley called John’s bluff and the rest is history.
Since then he has worked on MTB Pro magazine and was editor of Maximum Mountain Bike and Australian Mountain Bike magazines, before switching to the web in 2000 to work for CyclingNews.com. Along with road.cc founder Tony Farrelly, John was on the launch team for BikeRadar.com and subsequently became editor in chief of Future Publishing’s group of cycling magazines and websites, including Cycling Plus, MBUK, What Mountain Bike and Procycling.
John has also written for Cyclist magazine, edited the BikeMagic website and was founding editor of TotalWomensCycling.com before handing over to someone far more representative of the site's main audience.
He joined road.cc in 2013. He lives in Cambridge where the lack of hills is more than made up for by the headwinds.