The Next Design Challenge, promoted by Fast Company and Porsche, challenged leading designers to create their perfect bicycle and of the hundreds of entries they received, this is the highlight. Beautiful, don't you think?
The competition stipulates that an object, smaller than a living room and bigger than a wallet, references three design elements taken from the iconic Porsche 911, one of the true design classics of the motoring world
David Schultz, Senior Lead User Experience Designer for Microsoft, took inspiration from the 911 and came up with this urban commuter described as a “fast, lightweight, simple, tough and timeless” design - it certainly looks all those things.

It's a looker too and that would sit nicely in any garage that includes a 1973 Carrera RS in Gulf livery. Mind you, it'd sit nicely in your front room, basement, hall or shed.
The bike didn't win this year's competition. A concept hair dryer that makes a sound evoking the engine roar of a 911 did… baffling (if you'll excuse slightly lame engine noise related pun).
And what does the winner of the competition get? Only a one-year lease on a brand new Porsche 911. Now, where's my drawing pad and crayons... Although I wonder how you get hold of that bike?
www.fastcodesign.com/section/next-design
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Condolences to Mr Mortons family and friends....
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https://www.google.com/amp/s/www.bbc.com/sport/football/65799090.amp
It usually costs money for the gadgets though, unless you just use your phone and a free Strava account.
Definitely this, 100%. Judges and juries also drive, so tend to not come down on "fellow drivers" that hard. Driving isn't taken seriously in...
The EPS on the review bike is current-now-previous gen EPS v4 12v. It's replaced by the incoming wireless groupset which is not on this bike.
The bike looks, well.. mean. I'm not sure I produce enough testoterone to even look at it in the wrongway. #createmayhem
Ugh.. more strikes.. FFS not the World Champs and surely any disrutption to these world champs would affect any future bids we might have.. (for...