Online retailer Chain Reaction Cycles has announced Chain Reaction Cycles: Pro-Cycling, a game for the iPhone and iPad featuring a combination of strategy and arcade style racing.
The game puts you in control of your own customisable athlete in road races or time trials, speeding through cityscapes and the rolling countryside against your friends via Bluetooth, against computer controlled competitors, or against the rest of the world on the online leader boards.
The higher you place in races, the more bikes and gear you unlock and the more you play the game, greater your character's virtual fitness. (Fitness gains of virtual rider are not expected to translate to real world, sadly.)
With more wins come increased bonuses including bikes from Vitus and wheels from Mavic. Lighter equipment will reduce your character's fatigue while accelerating, better components (groupset, cranks etc) will increase acceleration and the more aerodynamic your equipment is the less you’ll be affected by drag.
The equipment upgrades on offer aren't just in the game. CRC will be running monthly giveaways for top finishers including complete Vitus road bikes, wheels from Mavic, GPS bike computers from Garmin and nutrition bundles from High5.
“We’re expecting the leader boards to be hotly contested!” says CRC.
Developed in conjunction with BillyGoat Entertainment, the game features music from Northern Irish bands Moscow Times, Window Seats and Escape Fails.
You can customise your character's appearance with a variety of team jerseys and helmets, and gameplay involves keeping your chaacter hydrated during racing as well as keeping him moving as fast as possible.
Acknowledged by the Telegraph as a leading cycling journalist, John Stevenson has been writing about bikes and cycling for over 30 years since discovering that people were mug enough to pay him for it rather than expecting him to do an honest day's work.
He was heavily involved in the mountain bike boom of the late 1980s as a racer, team manager and race promoter, and that led to writing for Mountain Biking UK magazine shortly after its inception. He got the gig by phoning up the editor and telling him the magazine was rubbish and he could do better. Rather than telling him to get lost, MBUK editor Tym Manley called John’s bluff and the rest is history.
Since then he has worked on MTB Pro magazine and was editor of Maximum Mountain Bike and Australian Mountain Bike magazines, before switching to the web in 2000 to work for CyclingNews.com. Along with road.cc editor Tony Farelly, John was on the launch team for BikeRadar.com and subsequently became editor in chief of Future Publishing’s group of cycling magazines and websites, including Cycling Plus, MBUK, What Mountain Bike and Procycling.
John has also written for Cyclist magazine, edited the BikeMagic website and was founding editor of TotalWomensCycling.com before handing over to someone far more representative of the site's main audience.
He joined road.cc in 2013 and these days he lives in Cambridge where the lack of hills is more than made up for by the headwinds.