Chain Reaction Cycles Archives

Chain Reaction Cycles

Evans begins 70% off sale on old Wiggle stock – as it’s revealed Frasers Group paid just £3m for struggling cycling retailer after initial deal collapsed

A private equity firm had agreed a deal last year to buy Wiggle CRC as a “going concern” but pulled out at the last minute, allowing Mike Ashley to swoop in and purchase the brand’s intellectual property rights for far below the originally reported £10m

Wed, May 29, 2024 14:59

Wiggle website relaunched following Frasers Group takeover (and the old orange logo is back)

Chain Reaction Cycles and Wiggle are back open for business this morning, now a cog in Mike Ashley's retail empire

Tue, Mar 26, 2024 10:09

Wiggle and Chain Reaction websites to be relaunched next week, as Frasers Group aims to become the “no.1 sporting goods retailer in Europe”

Mike Ashley’s group has also acquired the rights for Wiggle’s in-house ranges, including Nukeproof, Vitus Bikes, and DhB

Fri, Mar 22, 2024 12:55

“The assumption was Wiggle Chain Reaction wasn’t going anywhere”: Ex-employee talks “shock” at retail giant’s demise, plus THAT Visma Giro helmet discussed on the road.cc Podcast

In episode 72 of the road.cc Podcast, we go behind the scenes at Wiggle CRC to find out what really went on at the beleaguered retailer over the last few gloomy months, while Jamie and Ryan dissect pro cycling’s latest controversy: ugly time trial helmets

Fri, Mar 08, 2024 18:59

Fancy a bargain this weekend? Star bikes, team bikes and a lot more

Whether you’re looking for components, clothing, or a complete new bike, here’s how to get yourself a great deal… you'll need to get a wiggle on though

Fri, Mar 08, 2024 16:55

It’s our Bike of the Year but should you buy the Vitus Venon EVO-RS Force AXS All-Road bike at 30% discount?

The road.cc Recommends Bike of the Year is listed at a knockdown price, but Wiggle/ Chain Reaction Cycles is in well-publicised financial difficulties

Thu, Mar 07, 2024 13:04

Mike Ashley’s Frasers Group reportedly buys Wiggle Chain Reaction Cycles for less than £10 million

Frasers Group, which also owns Evans Cycles and Sports Direct, has agreed to purchase WiggleCRC’s brand and intellectual property, leading to around 450 job cuts

Sun, Mar 03, 2024 10:56

Mike Ashley set to take over Wiggle Chain Reaction as administrators “close the shutters” amid mass redundancies, sources suggest

The latest job cuts at the beleaguered online giant mean that “almost everyone is gone”, former employees have posted online, as Evans Cycles owner Ashley prepares takeover

Wed, Feb 21, 2024 17:14

Chain Reaction Cycles announces closing of flagship Belfast store

The ripples of WiggleCRC entering administration continue, with the company launching an ‘everything must go’ sale at the store

Fri, Jan 12, 2024 17:38

Wiggle Chain Reaction ditches international websites to focus on UK citing “rising international air freight costs and Brexit”

Administrators of business say that it is proving “incredibly attractive” to potential buyers as sale process continues

Fri, Dec 01, 2023 14:02