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news
Cycling vs footballCycling brands better loved than football brands
Has cycling overtaken football in the hearts of the nation?
We probably wouldn't go as far as to claim that - yet - but a new league table has shown that cycling kit providers are head and shoulders above football kit retailers in terms of 'brand love' - a rather naff term that comprises social media 'likes' as well as revenue.
According to Tamar, who conducted the research, The total combined revenue of all 10 brands on the league table for 2011 is £256,977,647.00, which is good news for the sports industry, interestingly too according to Tamar Wiggle has the highest reported revenue of all the companies featured.
And wth the top two on the table being predominently cycling brands, it's great news for the pedal-powered websites most of all.
Tamar's CEO Tanya Goodin said: "The Tour de France started this weekend and so it seems apt that we found that two cycling brands lead the table of best-loved sports retailers.
"The British have always seen themselves as a national of football fans but the discrepancy between spectating and participating is nowhere shown more clearly than in what they're buying online."
Latest Comments
- Hg2023 2 sec ago
It boggles my mind that people still give these idiots their details, they mainly go after the old and vulnerable they're just bullies. Often I've...
- mattw 2 hours 11 min ago
The cycle path issue illustrates a really difficult problem....
- mattw 2 hours 55 min ago
It's owned by the same company. It is hyper-junk.
- mark1a 2 hours 49 min ago
Yes, I agree, and thanks for replying, what I was trying to say (badly) was that Look wasn't really a bike company back then. ...
- kingleo 5 hours 53 min ago
You never mentioned that a cyclist was stabbed to death by a pedestrian a few years ago in Richmond Park. Also when the park was left open...
- George Hill 6 hours 53 min ago
Foxcote Hill in Ilmington - it's steep, it's not too long, and once you get to the top you can see the for miles across the Cotswolds....
- stonojnr 7 hours 53 sec ago
well at least they didnt go for British Racing Green as well ,as then theyd have two trademark licensing cases up against them....
- Laz 7 hours 59 min ago
I think the best solution would be to automatically charge every driver who hits a cyclist on the road with attempted murder, and plain murder in...
- David9694 9 hours 12 min ago
Car crashes into front of home in Briggs Mead, Wymondham...
- nowasps 9 hours 23 min ago
I've worked my way through a gifted box of these, and the review tallies exactly with my own experience.
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4 comments
Although someone on the Cycle Show said that it is not easy to play at the Nou Camp or Wembley or play cricket at Lord's whereas, and if you are fit or mad enough, you can ride in the footsteps of giants on TdF climbs like the Tourmalet or the Aubisque or the Ventoux or Alpe d'Huez - I think it was Gary Kemp [Spandau Ballet] actually. And of course cycling is not just about spectating, it is about participation and it's good for you and lets face it great fun as well. Allez!
Not sure that last point has much merit.
They way I look at it - there are only a few things you can get for football? Whereas with cycling it's a never ending plethora of things.
How often does a football wear out? What about a chain and cassette and that new shiny thing and that saddle and those handlebars which are gonna be definitely more better than previous?
Tires... ? a lot of them there are.
+1 I agree completely... unfortunately football is still loved way more
Well, I do love Wiggle.