British Cycling announces August Bank Holiday cycle festival weekend

British Cycling today unveiled a new cycling activity weekend taking place in and around Salisbury and Wiltshire and designed to complement the newest round of the Premier Calendar.

Acknowledging to the traditional role that tea-stops play in Britain’s leisure cycling heritage, the Twinings Pro-Am Tour will take place over the August bank holiday weekend around the scenic valleys of Wiltshire and Hampshire.

It will provide a weekend of cycling that spans grass-roots through to the elite of the sport as families, amateurs, corporate teams and professionals all get an opportunity to be part of the same event. The fun-filled cycling festival offers biking enthusiasts and fitness fanatics of all levels the chance to partake in an unforgettable sporting challenge and rub shoulders with cycling professionals.

With pro-am events and 15, 60 and 100 mile routes starting and finishing in the picturesque, cathedral city of Salisbury, there really is something for everyone.

The finale of the weekend extravaganza is a 100 mile road race, featuring the cream of the UK’s domestic professional riders, with the race starting and finishing in Salisbury city centre. The event will form the penultimate round of the season long Premier Calendar competition promoted by British Cycling.

Both British Cycling and Twinings expressed their shared excitement over the new event. British Cycling’s Cycle Sport & Membership Director Jonny Clay said:

“The popularity of cycling in the UK is increasing all the time and events like this help to remind people that British Cycling is an organisation that represents the interests of cyclists from grass-root beginner’s right through to the elite of the sport.

"There’s every possibility that taking part in this event across the weekend will be world champions past, present and future and that’s really exciting for us.”

Jon Jenkins, General Manager UK & Ireland from Twinings, added:

"We are proud to bring this Tour de France style event to one of the most beautiful parts of the UK, and all for three great causes in Save the Children, Help for Heroes and Naomi House Children’s Hospice.

"With routes available for children and adults of all abilities, this promises to be a really fun weekend where cycling fans can experience what it would be like to be Mark Cavendish or Bradley Wiggins for the day.”

For more information and to reserve your place visit www.twiningsproamtour.com.