A survey from Argos has found that travelling to work by bike could save the average commuter almost £1,400 a year.
That’s based on 2,000 respondents to a survey commissioned by the retailer saying that they spend on average £28 a week commuting by car or public transport, reports The Mirror.
Of course, if you don’t own a bike there are some upfront expenses – buying a bicycle plus accessories such as a decent lock, lights and perhaps panniers and rainwear, though all of that can be got at a saving through the Cycle to Work scheme.
A spokesman for Argos said: "With train fares newly announced to increase again in January, many workers are really feeling the financial pinch of their daily commute.
"We're all familiar with that rage-inducing feeling of being jam-packed on a hot train or stuck in bumper-to-bumper traffic, so it's no wonder that so many are looking at cycling to help them save money, while also staying fit and de-stressed.
"Our data shows that sales of adult bikes have risen almost 70 per cent in the last three years, while folding bikes are proving even more popular and have doubled in the same time.
"If you're new to cycling then a folding bike is the perfect introduction to the world of cycle lanes and helmets as you can easily mix your ride with a stint on public transport."
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What a fatuous survey by Argos, designed to produce the headlines they wanted. Sure, they could equally well save all that money if they walked to work instead. There is a reason why they don't walk the 30+ miles per day to make that saving, and I suspect for most a bike would not change that either.
(and the poor saps are toiling 50 weeks per year, according to the arithmetic).
I read an interview with a Peloton boss in the press recently. She said "Excellence is the most important habit you can curate in life." So the company is clearly out of ideas.
Classic vaccuous corporate wank. So much self-aggrandizing empty verbiage and borderline-illiteracy crammed into once sentence!
We have 'excellence' as a generic 'quality' that apparently exists independent of any given activity or set of values, 'excellence' as a 'habit' that you can somehow generically cultivate across all domains, and finally 'habits' as things one can deliberately add to a collection and then formally exhibit.
And none of it has anything to do with an overpriced exercise-bike with an inflated marketting budget.
(I wonder if she got confused with 'cultivate' there? You can cultivate habits, people don't generally 'curate' them).
Yeah, I suppose it depends on how many habits you have and whether you want to display them.
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I once knew a monk who had quite a collection, which he was fond of cataloguing, or curating if you like.
I want to know whether the trauma nurse thinks the BOA dials "definitely saved the cyclist's life".
Not sure about the BOAs themselves, but the nurse certainly did! Dr's would have cut them off and the cyclists' significant other would have certainly murdered them for the needless waste of expensive shoes had she not stepped in to release the dials.
Can't understand why anyone would prefer to cycle looking at a screen over cycling outside looking at the real world. Far more interesting outside.
That’s because you’re assuming the choice is between riding inside or riding outside, when it might be riding inside or not riding at all e.g. you can’t commute and it’s 8pm by the time the kids have gone to bed.
For me it’s also about effective use of time. I like racing and in a week I can make a lot more gains in 7 hours mostly riding indoors than trying to do the same outdoors.
Sustrans advertising agency came up with the perfect illustration of that:
"Why ride a bike that's chained to the floor?"
I know I'd use a static trainer and Zwift but at present we have an old exercise bike from a charity shop, probably cost us £15. I can get on that and have the missus come in from time to time and tell me to shift my ass. The Peleton advert makes me feel slightly sick, can't put my finger on why.
Could be because the trainer bloke looks a bit "date rapey" according to Mrs Srchar.
Amusing twitter peleton meme thing.
https://twitter.com/clueheywood/status/1089699762331217920?lang=en
Peloton doesn't currently do anything you couldn't do in the 80s with an exercise bike and a VHS video. The only thing that has improved is the branding.
Remember that the current product might not be what the valuation is based on. Netflix was once a seemingly stupidly-valued mail order DVD rental company. Uber's current valuation is based on their intent to replace drivers with computers. Friends of mine thought I was mad for buying shares in Revolut a few years ago ("who wants to trust an app with their money?"), but the valuation has quintupled since then</humblebrag>. Peloton might well have something in their business plan that will revolutionise some sector of the home fitness or gym markets. Disclosure: I won't be investing.
I got a Revolut card a few weeks ago. Haven't used it. But the packaging was terrific.
Glad to hear it! It's not really for those of us in developed economies with established financial institutions and entrenched thinking that "traditional bank == safe, challenger/online bank == risky", nice though it is to change money at interbank rates and spend in multiple countries with one card. The "killer app" for Revolut is providing banking services in countries with poor financial infrastructure - that's where the growth will be and that's what the valuation is based on. There's some stiff competition though...
Incidentally, I walk past the Spitalfields branch of Peloton almost every day. It is rare to see a customer in there.
As has been mentioned seems the current secret to big business is finding a rich parent backer as such then appearing out of nowhere as if you're an established, built from the ground up outfit. Then a few years down the line everyone finds out it's all bollocks and there's no profit to be had and only a load of execs ever made decent money from it.
Look at Tesla. Can't even make enough cars to even make a profit even if people wanted them.
Peleton has always stunk the place up though, the pricings were stupid and seemed only to appeal to people in studio apartments with massive glass windows. Seriously, what does it do that a direct drive turbo does miles better? Maybe you can throw yourself about on it more vigorously and not break your carbon frame?
Quick pro rata of population shows the UK cycle theft total per person is within about 10% of the US number...of course if you really want to work the stats then the rate of theft must be higher in the US which would suggest that UK thieves are less productive and are failing to be competitive by international standards maybe change the headline to "UK reduces policing to allow productivity improvements in cycling's boom sector"?
If you ever wanted proof that 'the markets find the most efficient solutions' is a load of bollocks then you can't really make a better example than peloton.
I have a friend who jumped on the Peloton bike bandwagon at the start of this year, she's turned 'fit' almost exclusively it seems from it and raves about it. She does aerobic classes (off the bike) with it, arm weights while on it and cooldowns and warm ups, I believe she's spinning six days a week. It's a proper 'gym bunny' thing, weights while you spin, hovering off the saddle malarkey.. Not my cup of tea but I can totally see the benefits she's had from it. I'd love to have one for MrsD but unfortunately, I've not got a penthouse or glass-fronted beach house to put one in #sadface
I was assuming the beautiful residence in the idyllic location with beautiful weather came with the Peleton membership. Made it seem quite tempting. If that's not the case I'll pass.
Really fail to see how the Peloton system has any attraction at all, except to a very small market of people with a lot of money to waste. Spending a stack of money to workout while staring at a person who tells you how well you're doing. Am I missing something? The novelty must last all of about half an hour! Zwift must be laughing themselves silly.
I found myself down by Spitalfields market, in London, a week or so ago. On my way back towards Liverpool Street station, I passed a ‘Peloton showroom’. It is very slickly marketed, and the ‘showroom’ is very polished looking. I can see why people could be tempted to part with their hard earned, initially anyway.
Tried Peloton a couple of times in a hotel gym. It tries to recreate that spin class experience, with a perpetually cheerful gym bunny and his baseball cap as the visuals. A ticker on the side shows how well you are doing compared to Brad from Oregon . Fortunately the big screen can be set to data only, and it tips down so I could rest my phone on it and watch Sufferfest instead.
There doesn’t appear to be any feedback loop from app to trainer. You just twiddle the red knob to change resistance.
So repetitive visuals, basic hardware functionality, no integration of hardware to other platforms (you can export your data, but not use other apps directly), more expensive than anything else? I don’t think marketing is going to keep that alive.
Regarding the Peloton thing, it seems to be the way things are done of late. A business turns over a lot, but makes no profit, or actually makes a loss, but people still throw money at it. Look at Uber, and Amazon / numerous professional football clubs for other examples. Turnover for vanity, profits for sanity, not anymore it would seem. It seems that it’s being used as a ‘loss leader’ . By whom, and for what, is a mystery.
Data. It's always about the data. They're going to get loads of user data from their widget and that data will be amazingly dataful and they'll sell it to people who like data who will data the data into data so they can data data the data and then they'll have the data they need.
Have you got any evidence to show that? or data?
Definitely needs a graph to illustrate the point