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Sagan picks his five fave colours in ad spot for team sponsor – do they seem rather familiar?

Peter Sagan appears in a new video for one of his Bora-Hansgrohe team’s title sponsors in which he outlines his favourite colours in his own inimitable fashion – with the help of an apple, a gold medal, some black spaghetti and a lobster.

The quirky spot is for the Bora Pure cooktop and extractor, the latter of which can be customised using one of five colours – green, gold, black, red and blue.

That’s the order they appear in the video and – substituting yellow for gold – is also the order they appear, from bottom to top, on the rainbow jersey that Sagan has won three times and which he is wearing at the start of the video.

That’s likely to be something more than coincidence, though it’s unclear whether gold appearing instead of yellow is due to aesthetic or legal issues – there doesn’t seem to be anything in the UCI’s documentation about its protected marks that bars the colours from being used in isolation.

Born in Scotland, Simon moved to London aged seven and now lives in the Oxfordshire Cotswolds with his miniature schnauzer, Elodie. He fell in love with cycling one Saturday morning in 1994 while living in Italy when Milan-San Remo went past his front door. A daily cycle commuter in London back before riding to work started to boom, he's been news editor at road.cc since 2009. Handily for work, he speaks French and Italian. He doesn't get to ride his Colnago as often as he'd like, and freely admits he's much more adept at cooking than fettling with bikes.