Simon joined road.cc as news editor in 2009 and is now the site’s community editor, acting as a link between the team producing the content and our readers. A law and languages graduate, published translator and former retail analyst, he has reported on issues as diverse as cycling-related court cases, anti-doping investigations, the latest developments in the bike industry and the sport’s biggest races. Now back in London full-time after 15 years living in Oxford and Cambridge, he loves cycling along the Thames but misses having his former riding buddy, Elodie the miniature schnauzer, in the basket in front of him.
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19 comments
I'll give it a go and let you know...
Maybe I'm being naive, but how would someone accidentally "rub his genitals against a waitress"?
Agreed, their marketing is shite! The response is more aimed at 'real bikes' etc. in the response.
I spent a little on my Smart Flow trainer and use an old N+1 as rarely as possible (because the pain cave is horrible), will never replace cycling in my mind. With a shoulder op tomorrow though it's nice to have!
Colombia, not Columbia.
Something a little ironic in the product name Peloton describing lonely people on spinning away on stationary bikes in isolated locations.
A friend who's getting into road cycling asked what I thought of Peloton. I suggested a Wattbike, or Kickr with TrainerRoad and/or Zwift sub would be much less money massively better spent, but he still went ahead. To each their own...
I can see the attraction of buying a single integrated unit with screen and bike all working together, that allows you to do Zwift and then selling the idea to the other half who might agree to it being in the house if they can do the odd spin class on it. Having to clean my bike before it is allowed in the house, lugging the kickr out from under the stairs to use it, then having to put up with the Kickr not always happily talking to my USB ANT+ stick on the home PC sometimes makes me yearn for a single unit....
...The price on the other hand is an utter joke.
I give Peleton a year. As soon as I saw the bright shiny shop front of theirs in Canary Wharf, handily located in Bankrupts Corner, I knew this was bsh1t. The pricing is comedic.
I agree - when it first came out I assumed it was a bit more 'electronic', but it's just a spin bike with a big screen!
I heard about the BC campaign on the breakfast show on Radio London the other day. It was blody freezing outside and my only thought was to question the wisdom of launching any get-on-your-bike campaign in January. A springtime campaign, celebrating warmer weather and lengthening days, would make sense.
Agree about Chris Boardman, our community is very lucky to have him.
As far as Peloton is concerned, why don't their buyers get their asses on real bikes, on real roads, and stop being cowardly babies?
Froome riding that far on a TT bike shows just what a load of crap the 'gravel bike' industry is.
As far as Peloton is concerned, why don't their buyers get their asses on real bikes, on real roads, and stop being cowardly babies?
Froome riding that far on a TT bike shows just what a load of crap the 'gravel bike' industry is.
Same argument goes for all those people who will happily drive to a spin class at a local gym. Basically, whatever their marketing, Peloton looks like a spin class for shut-ins...
Agrophobia, time, disability, weather conditions, personal choice.
I went u Mont Ventoux (a mountain) on a road bike and went on a road on a mountain bike - are all bike types just a load of crap?
In general that's a 100% valid reply, and I agree...it's just that if you check that Clue Heywood twitter link, I don't think you could honestly claim Peleton in particular are aiming their marketing at people with physical or psychological disabilities, or living in neighbourhoods where it's dangerous or uncomfortable to go outside.
They give the impression they'd consider such customers to be a bit too low-status for their product.
Their adverts make me think 'bloody hell, you appear to live right on the beach/in the middle of the countryside/in a lovely upscale neighbourhood, and it looks like a beautiful day - why don't you just go outside?
While I agree with the point that people should be riding actual bikes in actual places, it's unhelpful to everyone to describe them as cowardly.
Or what a skillfull (and fit and strong and determined) rider he is.
Love the Clue Heywood twitter 'Peleton' comments.
I can't even realistically aspire to be that aspirational. So I'm at least two steps removed from being glamourous and succesful enough to even think of owning one of their uber-bourgie exercise bikes.
That said, I have a friend with a council flat with a balcony and view that could, if you squinted a bit and only looked in one direction almost match the "I took my Peleton bike to Europe..." one. Of course if you turn even slightly it all goes a bit Only Fools And Horses, but you can see the Gherkin.
The BC campaign to get more women on bikes was featured on Today R4 news prog this morning, and they didn't mention that this was new, or that the campaign has been running for months or years hasn't it? No mention of the Sustrans report. Not a single mention of the benefits of cycling at individual, local, national or a global level. Sir Chris Hoy wasn't very good, but the lady, Judy Robinson, appeared woefully under-prepared.
2:30:48 https://www.bbc.co.uk/sounds/play/m00027md
Getting national media coverage is rare enough that we can't waste it by not having thoroughly prepared spokespeople, on top of their brief.
I'm sure they did their best but...Chris Boardman.
Kidnap him and force him to give media training to every cycle campaigner in the country!! The man has the patience of a saint and a huge amount of knowledge he calmly imparts to people regardless of how gammon they are
'Cycling is increasingly being understood as a fundamental part of the solution when it comes to issues of public health and air quality...'
Erm, no it isn't. Maybe by cyclists, perhaps. But the people who run the country - namely, the editors of the Daily Mail, the Sun, the Express and the Telegraph, and their readers, still sincerely believe that cycling 'causes pollution'. They believe that cyclists 'do not pay road tax'. They believe that cyclists are 'a menace'.
You can either wait for another fifty years or so, until 'attitudes' change. Or you can . .well, you know.