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No more podium girls at the Tour de France?

Race organisers said to be considering dropping the role

The Times reports that the Tour de France is considering following the lead of other races in abandoning the tradition of employing podium hostesses.

While some see podium hostesses and the staged kiss on the cheek given to victorious riders as cycling traditions, others feel it is a dated feature of the sport that merely objectifies women.

Darts recently stopped using ‘walk-on’ girls and Formula 1 is ditching its ‘grid girls’ and many have been asking whether cycling might make a similar move.

Last year’s Tour Down Under saw stage winners and jersey holders greeted by junior cyclists instead of podium hostesses following a decision by the South Australian Government.

The Vuelta a Espana subsequently announced that it was doing away with the cheek kissing and would also be introducing podium hosts to correct the gender imbalance.

"We are not eliminating the hostesses altogether. We are not getting rid of those jobs. What we don't want is the usual photo of a winner getting a kiss on each cheek," said Laura Cueto Morillo of Vuelta race owners Unipublic.

Last year AG2R-La Mondiale rider Jan Bakelants apologised for "inappropriate" remarks made about Tour de France podium hostesses during an interview.

Asked what he planned to take along for his free moments during the race, the Belgian answered: “A packet of condoms, for sure. You never know where those podiummissen [podium hostesses] hang out.”

Spanish cyclist Mikel Landa has been among the riders to speak out against the practice, telling El Correo newspaper: “Hostesses are surplus to requirements on the podium; it is like treating them as mere objects.”

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40 comments

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BehindTheBikesheds replied to Must be Mad | 6 years ago
1 like
Must be Mad wrote:

Personally, I think the Veulta organisers have got it right - the kissing thing is so wrong and has to stop.

But other than that - someone has to hand out the trophys, and I don't care which gender they are. 

Do you even understand that the kissing thing in France is a totally non sexual greeting or congratulatory sign like a hand shake that has been done since forever?
Kissing the cheeks was done by men and woman as a normal part of socieety ritual, if you watched most sporting events that took place in France or when French born officials were handing out medals at the big events it was normal for them to kiss the winners (and runners up) whether male or female on both sides of the rostrum.

That was never about sex it was about showing a sign of friendliness to the winners and the gallent runners up!

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rix | 6 years ago
1 like

It's just an interesting topic to discuss.

In real life very few people would give a flying f@£$ if they are not there...

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Awavey | 6 years ago
8 likes

well if the TdF organisers do get rid of their podium girls, having solved what they clearly felt was their most pressing gender equality issue, Im sure it will free up their time to think about putting on a decent set of stages for La Course for a change...

 

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barbarus | 6 years ago
8 likes

About time. The whole concept is an anachronism.

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Dnnnnnn | 6 years ago
7 likes

On balance, I think this would be positive.

TdF podium girls are fairly tame on the scale of objectification but they do contribute to the cumulative effect and they aren't really adding much to the 'product' (unlike, say, the use of attractive people to model clothes).

It's been suggested elsewhere that young riders could be asked to do the presentations - while I don't think podium girls are a terrible thing, I think using young riders would is a much better idea.

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frogg | 6 years ago
1 like

too bad, it was an opportunity to show girls from ethnic minorities; between gender equality and promoting diversity, it's hard to chose i presume. Political correctness has its own set of priorities.

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Deeferdonk replied to frogg | 6 years ago
4 likes
frogg wrote:

too bad, it was an opportunity to show girls from ethnic minorities; between gender equality and promoting diversity,

when your idea of diversity is buying a copy of "Asian Babes"  1

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maviczap | 6 years ago
1 like

Think you should ask the ladies if they objected to doing this job?

I'm assuming the jobs would have been advertised or there was some form of recruitment, no one forced them to do it?

But hey my wife and daughter think I'm a sexist male anyway.

But I won't miss them, it's all about who's won the stage or is in the leaders jersey.

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don simon fbpe | 6 years ago
1 like

I assume there will be equal pressure on, well everyone, who uses good looking guys and gals as models to sell their kit. Surely any company is going to use attractive models to market their products and there's no difference here, I'd actually say that the problem is with the people who are sexualising or objectifying the ladies who are just doing another pr job.

 

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Yorkshire wallet | 6 years ago
2 likes

Seems a good move given Team Sky's lack of testosterone.

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