In case you hadn't quite clocked, we're currently right in the middle fo the Tour Series, the UK's country-wide annual criterium race series and Boardman is the official bike sponsor of two teams in the series: One Pro Cycling and Storey Racing.
To celebrate Boardman is running a 10% discount on its Elite range of AIR road bikes.
The range covers high performance road bikes for men and women all the way up to elite level racers.
If you're happy that you've got your dream bike's trimmings all sorted and you're only after a frame, Boardman has discounts on those too.
This is the most expensive bike in today's DealCatcher.
The 9.4 offers the most attractive setup of any of the bikes available today. Sure, it's £900 more expensive than the 9.2 which you can see below, but the 9.4 runs Shimano's full Ultegra Di2 groupset and Boardman's Aerodynamic Surface Trip tape to give you an stable and aerodynamically efficient ride.
Boardman says its 9.2 road bike is designed to be ridden fast and is significantly more affordable than the 9.4 above.
It also landed the highest of accolades we're able to give in our Bike of the Year competition last year.
Our man Dave Atkinson called it a "great value aero road bike that's fast and easy to ride."
The AIR Womens is has the same set-up as the 9.2 above, just with more female-friendly geometry.
Shimano's Dura-Ace chainset keeps things ticking over, and Boardman AIR Elite Five wheels will keep your riding true, fast, and comfortable.
Now, for the most affordable of the bunch today, the Boardman 9.0.
Featuring the same aerodynamic focus and attention to detail that the rest of the AIR range benefits from, the 9.0 carries a Shimano Ultegra and FSA Gossamer Pro mixed groupset and Boardman's AIR Elite Five wheels, on a carbon Boardman AIR Frame.
If you're satisfied with your own groupset and finishing gear, or you're simply after a faster frameset to whittle down your Strava times.
The Boardman AIR 9.8 frameset features custom paint finishing in the style of the One Pro cycling team, and a Boardman T9 tapered carbon fork.
Finally, Boardman's Signature Frameset is targeted at riders really looking to maximise their performance benefits.
With slight aerodynamic advantages and a fancier paint job, what's not to love?
Elliot joined team road.cc bright eyed, bushy tailed, and straight out of university.
Raised in front of cathode ray tube screens bearing the images of Miguel Indurain and Lance Armstrong, Elliot's always had cycling in his veins.
His balance was found on a Y-framed mountain bike around South London suburbs in the 90s, while his first taste of freedom came when he claimed his father's Giant hybrid as his own at age 16.
When Elliot's not writing for road.cc about two-wheeled sustainable transportation, he's focussing on business sustainability and the challenges facing our planet in the years to come.