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Video: Peter Sagan inspires young rider in Telekom Slovakia spot

If the plot of a champion cyclist helping a young woman tackle a climb is familiar, that's because it's been used before...

World champion Peter Sagan is featured in a new spot for one of his personal sponsors, Telekom Slovakia, coming to the help of a young woman who is struggling to get up a hill on her bike.

If the plot of a champion cyclist helping inspire a young woman to ride up an ascent is a familiar one, that's because it's been used before; the 2014 Japanese anime short Hill Climb Girl saw Sir Bradley Wiggins  - well, an animated version of him - come to the help of the title character as she tried to beat fellow students racing their bikes to school.

> Hill Climb Girl: Bradley Wiggins stars in - and inspires - cool Japanese animation

Back in the real world, we reported earlier this year how Sagan had inspired a young female cyclist from the UK, eight-year-old Ruby Isaac from Northamptonshire.

> Peter Sagan tells British girl, 8, who filmed Haribo tribute video that she could "become world champion in a few years"

After she posted a video herself scoffing Haribo after a bike ride in homage to similar footage of Sagan hoovering up the gummy sweets following his victory at Kuurne-Brussels-Kuurne in February, he tweeted her to say: "One day you could even become world  champion in a few years."

Simon has been news editor at since 2009, reporting on 10 editions and counting of pro cycling’s biggest races such as the Tour de France, stories on issues including infrastructure and campaigning, and interviewing some of the biggest names in cycling. A law and languages graduate, published translator and former retail analyst, his background has proved invaluable in reporting on issues as diverse as cycling-related court cases, anti-doping investigations, and the bike industry. He splits his time between London and Cambridge, and loves taking his miniature schnauzer Elodie on adventures in the basket of her Elephant Bike.

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